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dc.contributor.authorArli, Denni
dc.contributor.authorGil, Luciana de Araujo
dc.contributor.authorvan Esch, Patrick
dc.date.accessioned2020-05-14T06:10:52Z
dc.date.available2020-05-14T06:10:52Z
dc.date.issued2020
dc.identifier.issn1470-6423
dc.identifier.doi10.1111/ijcs.12559
dc.identifier.urihttp://hdl.handle.net/10072/393875
dc.description.abstractReligion has always rejected the concept of materialism and urged people to live in simplicity and moderation. Nonetheless, reality reveals a different phenomenon. Studies on religion and materialism have found inconsistent results. We examine the effect of religion on materialism and affective attitudes towards luxury goods and the mediating effect of materialism on affective attitude towards luxury goods. We propose the idea that many religious people reject the concept of materialism, but they consider luxury goods consumption compatible with their religious beliefs. 355 university students show that youth consumers with high intrinsic religiosity possess an affective attitude towards luxury goods. The results show that consumers perceived materialism and luxury goods as two separate constructs. Religious consumers reject the concept of materialism as an attachment to worldly possessions, but they maintain their emotional affection towards luxury goods. The results have several implications for both business and religious leaders. First, from a business perspective, there are no significant differences between religious and nonreligious youth consumers, especially in their acceptance of luxury goods. Simply put, religious youth consumers love God, but they also love Gucci (i.e., luxury goods). On the other hand, if religious leaders are teaching their congregations to reject materialism, they may need to shift the focus of their teaching from materialism to the role of luxury goods in their lives and how the purchase and ownership of luxury items may not reflect the true values of their beliefs.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherWiley
dc.relation.ispartofpagefrom181
dc.relation.ispartofpageto190
dc.relation.ispartofissue3
dc.relation.ispartofjournalInternational Journal of Consumer Studies
dc.relation.ispartofvolume44
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.subject.keywordsSocial Sciences
dc.subject.keywordsBusiness & Economics
dc.subject.keywordsChile
dc.subject.keywordsextrinsic religiosity
dc.titleThe effect of religiosity on luxury goods: The case of Chilean youths
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationArli, D; Gil, LDA; van Esch, P, The effect of religiosity on luxury goods: The case of Chilean youths, International Journal of Consumer Studies, 2020, 44 (3), pp. 181-190
dc.date.updated2020-05-14T06:09:27Z
gro.hasfulltextNo Full Text
gro.griffith.authorArli, Denni


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