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dc.contributor.authorKremez, Zhanna
dc.contributor.authorKariyawasam, Kanchana
dc.contributor.authorFrazer, Lorelle
dc.date.accessioned2020-06-05T03:02:41Z
dc.date.available2020-06-05T03:02:41Z
dc.date.issued2019
dc.identifier.issn0310-1053
dc.identifier.urihttp://hdl.handle.net/10072/394422
dc.description.abstractBusiness-to-consumer electronic commerce plays a vital role in modern business practices throughout the world. Many traditional retailers ventured into the online transactional space decades ago, while franchise chains have taken a more conservative approach in e-commerce adoption due to potential encroachment and the history of franchisor-franchisee litigation, among other reasons. This study analysed Franchising Code of Conduct, the Australian Consumer Law, relevant case law, in addition to the data from the interviews with franchise experts, adding a rich practitioner insight to this article. It found that the revised Franchising Code may have wide implications for how Australian franchisors conduct e-commerce resulting in greater e-commerce adoption. In addition, due to the change in the legislation, franchisors are being forced to review their e-commerce strategy as well as their legal documents, which may give rise to further development of e-commerce in the Australian franchising sector.
dc.description.peerreviewedYes
dc.publisherThomson Reuters
dc.publisher.urihttp://sites.thomsonreuters.com.au/journals/category/australian-business-law-review/
dc.relation.ispartofpagefrom293
dc.relation.ispartofpageto308
dc.relation.ispartofjournalAustralian Business Law Review
dc.relation.ispartofvolume47
dc.subject.fieldofresearchCommercial law
dc.subject.fieldofresearchcode4801
dc.subject.fieldofresearchcode480102
dc.subject.keywords18
dc.titleThe Legal Implications of E-commerce for the Australian Franchise Sector
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationKremez, Z; Kariyawasam, K; Frazer, L, The Legal Implications of E-commerce for the Australian Franchise Sector, Australian Business Law Review, 2019, 47, pp. 293-308
dc.date.updated2020-06-04T23:39:53Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© 2019 Thomson Reuters. This article was first published by Thomson Reuters in the Australian Business Law Review and should be cited as Vol. 47, pp. 293-308. For all subscription inquiries please phone, from Australia: 1300 304 195, from Overseas: +61 2 8587 7980 or online at legal.thomsonreuters.com.au/search. The official PDF version of this article can also be purchased separately from Thomson Reuters at http://sites.thomsonreuters.com.au/journals/subscribe-or-purchase.
gro.hasfulltextFull Text
gro.griffith.authorKariyawasam, Kanchana S.


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