Health system loyalty programs: An innovation in customer care and service

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Author(s)
McMahon, LF
Tipirneni, R
Chopra, V
Griffith University Author(s)
Year published
2016
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Abstract
Many people belong to loyalty programs for coffee shops, hotel chains, or airlines. Despite a highly consumer-oriented approach in some health systems, similar types of loyalty programs have not been developed. Why this disconnect for customer loyalty between health care and other industries?
Journal Title
JAMA - Journal of the American Medical Association
Volume
315
Issue
9
DOI
Copyright Statement
© 2016 American Medical Association (AMA). The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.
Subject
Biomedical and clinical sciences
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