The Anchoring Effects of Temperature Cues on Price Valuations
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Barbera, Michael
Northey, Gavin
Septianto, Felix
Andonopoulos, Vicki
Frethey-Bentham, Catherine
Northey, Gavin
Septianto, Felix
Andonopoulos, Vicki
Frethey-Bentham, Catherine
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2018
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Abstract
This research involves two studies examining the effect of visual cues on consumer valuations of a service product. Findings show visual cues have an anchoring effect on perceived value, with the effect being attenuated by a moderator (impulsivity). The presence of a causal mechanism (positive affect) was also determined
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Advances in Consumer Research
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Self-archiving of the author-manuscript version is not yet supported by this journal. Please refer to the journal link for access to the definitive, published version or contact the author[s] for more information.
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Marketing
Marketing theory
Marketing theory
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Barbera, M; Northey, G; Septianto, F; Andonopoulos, V; Frethey-Bentham, C, The Anchoring Effects of Temperature Cues on Price Valuations, Advances in Consumer Research, 2018, 46, pp. 469-470