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dc.contributor.authorMukherjee, Srabanti
dc.contributor.authorJebarajakirthy, Charles
dc.contributor.authorDatta, Biplab
dc.date.accessioned2020-07-06T01:29:13Z
dc.date.available2020-07-06T01:29:13Z
dc.date.issued2020
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2019.101904
dc.identifier.urihttp://hdl.handle.net/10072/394877
dc.description.abstractAlthough enduring relationships between buyers and sellers encourage subsistence market consumers to shop at a particular retailer, these relationships have a negative side. This study focuses on the issue of ‘retailer selection compulsion’ existing in the subsistence market, which refers to the negative side of these relationships. The purpose of this study is to investigate the factors driving the retailer selection compulsion in the subsistence market. This study adopted a qualitative phenomenological approach. Sixty interviews were conducted with subsistence consumers in two areas: Kolkata and Kharagpur, in the Indian state of West Bengal. The findings have demonstrated that subsistence consumers are compelled to stick to their neighbourhood retailers due to convenience, social capital, and obligations, as well as social identities resulting from a sense of social compulsion, and the value-added services provided by retailers that help overcome the consumers' financial and cognitive constraints. This study contributes to the literature on customer behaviour and retailing. These findings deepen the current understanding of the social capital theory, social identity theory, and bounded rationality theory in the context of subsistence marketplaces. Practically, the findings of this study will contribute to the practice of marketers who target subsistence markets. The findings will also help further entrepreneurial activities in subsistence areas, improve the retailing operations of subsistence retailers, and address exploitative practices of subsistence retailers on poor customers.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherElsevier
dc.relation.ispartofpagefrom101904:1
dc.relation.ispartofpageto101904:18
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume52
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.subject.keywordsSocial Sciences
dc.subject.keywordsBusiness & Economics
dc.subject.keywordsSubsistence marketplace
dc.subject.keywordsRetailing
dc.titleRetailer selection compulsion in the subsistence markets
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationMukherjee, S; Jebarajakirthy, C; Datta, B, Retailer selection compulsion in the subsistence markets, Journal of Retailing and Consumer Services, 2020, 52, pp. 101904:1-101904:18
dcterms.licensehttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.date.updated2020-06-25T01:12:36Z
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyright© 2020 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
gro.hasfulltextFull Text
gro.griffith.authorJebarajakirthy, Charles P.


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