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dc.contributor.authorSands, Sean
dc.contributor.authorMaggioni, Isabella
dc.contributor.authorFerraro, Carla
dc.contributor.authorJebarajakirthy, Charles
dc.contributor.authorDharmesti, Maria
dc.date.accessioned2020-07-17T02:57:10Z
dc.date.available2020-07-17T02:57:10Z
dc.date.issued2019
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2019.06.017
dc.identifier.urihttp://hdl.handle.net/10072/395574
dc.description.abstractThe consumption of on-the-go food and beverages is increasingly common among today's time-pressed consumers, yet it has not been thoroughly investigated. Drawing on behavioral decision theory, this research blended attitudinal and behavioral elements of decision-making to examine the heterogeneity of on-the-go consumption (OTG) preferences. Data from 433 respondents were collected via a self-administered online questionnaire, with three on-the-go consumption segments identified via latent class analysis: Frequent Vice, Occasional OTG, and Conflicted Health-Conscious consumers. The different on-the-go consumption patterns of these segments provide opportunities for retailers to tap into and target such unique behaviors and attitudes.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherElsevier
dc.relation.ispartofpagefrom399
dc.relation.ispartofpageto408
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume51
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.subject.keywordsSocial Sciences
dc.subject.keywordsBusiness
dc.subject.keywordsBusiness & Economics
dc.subject.keywordsOn-the-go consumption
dc.subject.keywordsConvenience retail
dc.titleThe vice and virtue of on-the-go consumption: An exploratory segmentation
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationSands, S; Maggioni, I; Ferraro, C; Jebarajakirthy, C; Dharmesti, M, The vice and virtue of on-the-go consumption: An exploratory segmentation, Journal of Retailing and Consumer Services, 2019, 51, pp. 399-408
dcterms.licensehttp://creativecommons.org/licenses/by-nc-nd/4.0/
dc.date.updated2020-07-17T02:19:55Z
dc.description.versionPost-print
gro.rights.copyright© 2019 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence, which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
gro.hasfulltextFull Text
gro.griffith.authorJebarajakirthy, Charles P.
gro.griffith.authorDharmesti, Maria D.


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