Causes of disruption to franchise operations
Author(s)
Frazer, Lorelle
Griffith University Author(s)
Year published
2001
Metadata
Show full item recordAbstract
In this paper, factors that disrupt the operations of a franchisor are examined. Two variables, franchise disputes and franchised outlet conversions, proxy for franchise disruption. This study investigates two possible causes of disruption to the franchise: lack of franchisor support and stage of franchise life cycle. Data obtained from a survey of the population of Australian franchisors in 1998 are analyzed using structural equation modeling (SEM: Amos). The analysis concludes that the provision of support services to franchisees is not a significant cause of system disruption. However, the stage of life cycle development ...
View more >In this paper, factors that disrupt the operations of a franchisor are examined. Two variables, franchise disputes and franchised outlet conversions, proxy for franchise disruption. This study investigates two possible causes of disruption to the franchise: lack of franchisor support and stage of franchise life cycle. Data obtained from a survey of the population of Australian franchisors in 1998 are analyzed using structural equation modeling (SEM: Amos). The analysis concludes that the provision of support services to franchisees is not a significant cause of system disruption. However, the stage of life cycle development is significant with older and larger franchises experiencing greater levels of disruption.
View less >
View more >In this paper, factors that disrupt the operations of a franchisor are examined. Two variables, franchise disputes and franchised outlet conversions, proxy for franchise disruption. This study investigates two possible causes of disruption to the franchise: lack of franchisor support and stage of franchise life cycle. Data obtained from a survey of the population of Australian franchisors in 1998 are analyzed using structural equation modeling (SEM: Amos). The analysis concludes that the provision of support services to franchisees is not a significant cause of system disruption. However, the stage of life cycle development is significant with older and larger franchises experiencing greater levels of disruption.
View less >
Journal Title
Journal of Business Research
Volume
54
Issue
DEC
Subject
Marketing