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  • Causes of disruption to franchise operations

    Author(s)
    Frazer, Lorelle
    Griffith University Author(s)
    Frazer, Lorelle
    Year published
    2001
    Metadata
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    Abstract
    In this paper, factors that disrupt the operations of a franchisor are examined. Two variables, franchise disputes and franchised outlet conversions, proxy for franchise disruption. This study investigates two possible causes of disruption to the franchise: lack of franchisor support and stage of franchise life cycle. Data obtained from a survey of the population of Australian franchisors in 1998 are analyzed using structural equation modeling (SEM: Amos). The analysis concludes that the provision of support services to franchisees is not a significant cause of system disruption. However, the stage of life cycle development ...
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    In this paper, factors that disrupt the operations of a franchisor are examined. Two variables, franchise disputes and franchised outlet conversions, proxy for franchise disruption. This study investigates two possible causes of disruption to the franchise: lack of franchisor support and stage of franchise life cycle. Data obtained from a survey of the population of Australian franchisors in 1998 are analyzed using structural equation modeling (SEM: Amos). The analysis concludes that the provision of support services to franchisees is not a significant cause of system disruption. However, the stage of life cycle development is significant with older and larger franchises experiencing greater levels of disruption.
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    Journal Title
    Journal of Business Research
    Volume
    54
    Issue
    DEC
    DOI
    https://doi.org/10.1016/S0148-2963(00)00118-1
    Subject
    Marketing
    Publication URI
    http://hdl.handle.net/10072/3958
    Collection
    • Journal articles

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