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dc.contributor.authorMerrilees, Bill
dc.contributor.authorMiller, Dale
dc.contributor.authorYakimova, Raisa
dc.date.accessioned2020-08-10T22:54:33Z
dc.date.available2020-08-10T22:54:33Z
dc.date.issued2019
dc.identifier.issn1049-5142
dc.identifier.doi10.1080/10495142.2019.1689220
dc.identifier.urihttp://hdl.handle.net/10072/396388
dc.description.abstractThe focus of the paper is on better understanding volunteer retention. A broad-based survey of fourteen Australian nonprofit organizations develops an expanded quantitative model of volunteer retention by adding two new antecedents: values-congruency and altruistic motives to previous modeling. The study generates a more comprehensive set of rankings of volunteer retention motives, with altruism receiving top ranking. Using exploratory factor analysis, the study develops a new three-item perspective of altruism, combining helping, service and the cause. A new four-phase framework of the volunteer lifecycle is also developed. Investigating changes in retention motives over the life cycle reveals a major and unexpected finding, that the altruistic motive may actually become more important as volunteers move through the lifecycle.
dc.description.peerreviewedYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge Journals, Taylor & Francis Ltd
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Nonprofit & Public Sector Marketing
dc.relation.ispartofvolume32
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.subject.keywordsSocial Sciences
dc.subject.keywordsBusiness
dc.subject.keywordsBusiness & Economics
dc.subject.keywordsVolunteer lifecycle
dc.subject.keywordsvolunteer retention
dc.titleVolunteer Retention Motives and Determinants across the Volunteer Lifecycle
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationMerrilees, B; Miller, D; Yakimova, R, Volunteer Retention Motives and Determinants across the Volunteer Lifecycle, Journal of Nonprofit & Public Sector Marketing, 2019, 32 (1), pp. 25-46
dc.date.updated2020-08-10T22:53:20Z
gro.hasfulltextNo Full Text
gro.griffith.authorMiller, Dale
gro.griffith.authorMerrilees, Bill J.


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