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dc.contributor.authorWilliams, Paul
dc.contributor.editorSchultz, Julianne
dc.contributor.editorTiernan, Anne
dc.date.accessioned2020-08-31T00:58:17Z
dc.date.available2020-08-31T00:58:17Z
dc.date.issued2016
dc.identifier.isbn9781925240801
dc.identifier.urihttp://hdl.handle.net/10072/396901
dc.description.abstractWhat does it say about a public’s appetite for change when even an iconic brand like Coca-Cola, with a sexy signature bottle and eighty years’ Australian patronage, suffers a rapid decline in custom? Is the company’s $140 million sales drop between 2013 and 2014 a temporary consumer glitch? Or are patterns of soft drink consumption just one of any number of once-stable economic, political and cultural norms suffering a curious volatility? If so, are consumers of everything from vinegar to votes shifting their preferences so profoundly and so often that brand loyalty is now virtually non-existent?
dc.publisherGriffith University
dc.publisher.placeBrisbane, Queensland, Australia
dc.publisher.urihttps://www.griffithreview.com/articles/from-soft-drinks-to-soft-politics/
dc.relation.ispartofbooktitleGriffith Review 51 Fixing the System
dc.relation.ispartofedition51
dc.subject.fieldofresearchPolitical science
dc.subject.fieldofresearchcode4408
dc.titleFrom soft drinks to soft politics
dc.typeBook chapter
dc.type.descriptionB2 - Chapters (Other)
dcterms.bibliographicCitationWilliams, P, From soft drinks to soft politics, Griffith Review 51 Fixing the System, 2016, 51
dc.date.updated2020-08-28T03:25:19Z
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyright© 2016 Griffith University & the Author. This is the author-manuscript version of this paper. It is posted here with permission of the copyright owner(s) for your personal use only. No further distribution permitted. For information about this journal please refer to the journal’s website or contact the author(s).
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gro.griffith.authorWilliams, Paul D.


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