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  • Telepresent or not? Virtual reality, service perceptions, emotions and post-consumption behaviors

    Author(s)
    Surovaya, E
    Prayag, G
    Yung, R
    Khoo-Lattimore, C
    Griffith University Author(s)
    Khoo, Catheryn S.
    Year published
    2020
    Metadata
    Show full item record
    Abstract
    The S-O-R framework (Stimulus-Organism-Response) is used to examine the influence of telepresence in virtual reality (VR) on service perceptions, positive emotions and post-consumption behaviors.  Potential customers to a heritage bed and breakfast (B&B) hotel in Christchurch, New Zealand, experienced one of the guest rooms in VR. The telepresence dimension of spatial situation had a positive relationship with both service atmospherics and service quality. Positive emotions after the VR experience had a positive effect on overall attitude towards the hotel. Positive surprise had a significant relationship with intention to ...
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    The S-O-R framework (Stimulus-Organism-Response) is used to examine the influence of telepresence in virtual reality (VR) on service perceptions, positive emotions and post-consumption behaviors.  Potential customers to a heritage bed and breakfast (B&B) hotel in Christchurch, New Zealand, experienced one of the guest rooms in VR. The telepresence dimension of spatial situation had a positive relationship with both service atmospherics and service quality. Positive emotions after the VR experience had a positive effect on overall attitude towards the hotel. Positive surprise had a significant relationship with intention to book the B&B hotel. The telepresence dimension of suspension of disbelief had a negative relationship with positive emotions. Implications for using VR as a marketing tool for B&Bs and hotels are offered.
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    Journal Title
    Anatolia
    DOI
    https://doi.org/10.1080/13032917.2020.1808431
    Note
    This publication has been entered into Griffith Research Online as an Advanced Online Version.
    Subject
    Tourism
    Publication URI
    http://hdl.handle.net/10072/397124
    Collection
    • Journal articles

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