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  • Bridging the Gap: An examination of the relative alignment of hospitality research and industry priorities

    Author(s)
    King, Ceridwyn
    Funk, Daniel C
    Wilkins, Hugh
    Griffith University Author(s)
    King, Ceridwyn
    Wilkins, Hugh C.
    Funk, Daniel C.
    Year published
    2011
    Metadata
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    Abstract
    Effective organisational decision making in a highly competitive and fragmented market demands current and relevant insights. Given the global perspective in which the hotel sector operates, the need for such insight is intensified. This study seeks to establish a dialogue focussed on responding to this need by examining the relative alignment of hospitality research and industry priorities for the purpose of informing industry practices. First, a literature review of academic and trade publications in the hotel sector provide a baseline understanding of current discussion in their respective communities. Second, a ...
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    Effective organisational decision making in a highly competitive and fragmented market demands current and relevant insights. Given the global perspective in which the hotel sector operates, the need for such insight is intensified. This study seeks to establish a dialogue focussed on responding to this need by examining the relative alignment of hospitality research and industry priorities for the purpose of informing industry practices. First, a literature review of academic and trade publications in the hotel sector provide a baseline understanding of current discussion in their respective communities. Second, a series of in-depth interviews with managers of hotel properties were used to assess the perception of industry priorities on contemporary issues. Findings suggest that industry priorities are not consistent with the emphasis in the literature. Most notable, generational change was identified as of particular importance with respect to managing employees, while brand differentiation, or lack thereof, was highlighted as a concern when operating in a highly competitive market. To date, both issues appear to have received limited attention in the literature, representing a significant opportunity for future academic research.
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    Journal Title
    International Journal of Hospitality Management
    Volume
    30
    Issue
    1
    DOI
    https://doi.org/10.1016/j.ijhm.2010.04.009
    Subject
    Commercial services
    Hospitality management
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/39714
    Collection
    • Journal articles

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