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  • Tourist engagement and loyalty: gender matters?

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    Khoo-Lattimore430536-Accepted.pdf (632.3Kb)
    File version
    Accepted Manuscript (AM)
    Author(s)
    Rasoolimanesh, S Mostafa
    Khoo-Lattimore, Catheryn
    Noor, Shuhaida Md
    Jaafar, Mastura
    Konar, Rupam
    Griffith University Author(s)
    Khoo, Catheryn S.
    Year published
    2020
    Metadata
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    Abstract
    This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial least squares–structural equation modeling and fuzzy-set qualitative comparative analysis to elucidate further insights. The results showed significant differences between the effects of attention on loyalty, with this effect being much stronger for male tourists. However, the ...
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    This study aims to compare the effects of several dimensions of tourist engagement, including enthusiasm, attention, absorption, interaction, and identification on loyalty across male and female tourists. A total number of 210 questionnaire were completed from tourists visiting Kinabalu National Park in Sabah, Malaysia. This study uses both partial least squares–structural equation modeling and fuzzy-set qualitative comparative analysis to elucidate further insights. The results showed significant differences between the effects of attention on loyalty, with this effect being much stronger for male tourists. However, the findings demonstrated more complex sufficient configurations and heterogeneity among female tourists for achieving high levels of loyalty. This study makes a significant contribution to the research literature by comparing the engagement and loyalty of male and female tourists toward a destination, having identified greater heterogeneity among female tourists. This study has a number of practical implications for local authorities aiming to improve loyalty among male and female tourists.
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    Journal Title
    Current Issues in Tourism
    DOI
    https://doi.org/10.1080/13683500.2020.1765321
    Copyright Statement
    This is an Author's Accepted Manuscript of an article published in Current Issues in Tourism, 18 May 2020, copyright Taylor & Francis, available online at: https://doi.org/10.1080/13683500.2020.1765321
    Note
    This publication has been entered in Griffith Research Online as an advanced online version.
    Subject
    Tourism
    Social Sciences
    Hospitality, Leisure, Sport & Tourism
    Social Sciences - Other Topics
    Tourist engagement
    loyalty
    Publication URI
    http://hdl.handle.net/10072/397236
    Collection
    • Journal articles

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