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  • ‘. . . Just one goat’: the importance of interpretation in qualitative data analysis

    Author(s)
    Townsend, Keith
    Loudoun, Rebecca
    Griffith University Author(s)
    Loudoun, Rebecca J.
    Townsend, Keith J.
    Year published
    2018
    Metadata
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    Abstract
    Events can be interpreted many ways, and sometimes we don’t always like the ways things are interpreted. This chapter tells of an attempt to design a longitudinal research project with qualitative data when the authors experimented in the quantifying of qualitative data – specifically, the use of key words, in an attempt to find a baseline for measuring differences in employee experiences at a multi-site organisation.Events can be interpreted many ways, and sometimes we don’t always like the ways things are interpreted. This chapter tells of an attempt to design a longitudinal research project with qualitative data when the authors experimented in the quantifying of qualitative data – specifically, the use of key words, in an attempt to find a baseline for measuring differences in employee experiences at a multi-site organisation.
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    Book Title
    How to Keep Your Research Project on Track: Insights from When Things Go Wrong
    DOI
    https://doi.org/10.4337/9781786435767.00028
    Subject
    Commerce, Management, Tourism and Services
    Publication URI
    http://hdl.handle.net/10072/397882
    Collection
    • Book chapters

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