Visual discourse and role modelling in on-screen representations of women entrepreneurs
Author(s)
Eager, Bronwyn
Birdthistle, Naomi
Grant, Sharon
Griffith University Author(s)
Year published
2020
Metadata
Show full item recordAbstract
The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female ...
View more >The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female entrepreneurship career and venture growth."
View less >
View more >The purpose of this study is to examine the gendered nature of films featuring female entrepreneur protagonists. Key findings were obtained through a thematic narrative analysis of visual discourse and plot, and illustrate the prevailing gender stereotype of females in on-screen entrepreneurship. Findings highlight that there is much ground to be made in film to correct the long-held position of males as normative entrepreneurship actors. This study is novel in its examination of entrepreneurship film narrative as a window to gendered discourse, and its focus on media-messaging as a potentially limiting factor in female entrepreneurship career and venture growth."
View less >
Conference Title
Academy of Management Annual Meeting Proceedings
Subject
Entrepreneurship
Screen and digital media