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  • Key Guidelines in Developing a Pre-Emptive COVID-19 Vaccination Uptake Promotion Strategy

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    Deshpande439908-Published.pdf (291.2Kb)
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    Author(s)
    French, Jeff
    Deshpande, Sameer
    Evans, William
    Obregon, Rafael
    Griffith University Author(s)
    Deshpande, Sameer
    Year published
    2020
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    Abstract
    This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance. Since the beginning of the COVID-19 pandemic there has been a tsunami of misinformation and conspiracy theories that have the potential ...
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    This paper makes the case for immediate planning for a COVID-19 vaccination uptake strategy in advance of vaccine availability for two reasons: first, the need to build a consensus about the order in which groups of the population will get access to the vaccine; second, to reduce any fear and concerns that exist in relation to vaccination and to create demand for vaccines. A key part of this strategy is to counter the anti-vaccination movement that is already promoting hesitancy and resistance. Since the beginning of the COVID-19 pandemic there has been a tsunami of misinformation and conspiracy theories that have the potential to reduce vaccine uptake. To make matters worse, sections of populations in many countries display low trust in governments and official information about the pandemic and how the officials are tackling it. This paper aims to set out in short form critical guidelines that governments and regional bodies should take to enhance the impact of a COVID-19 vaccination strategy. We base our recommendations on a review of existing best practice guidance. This paper aims to assist those responsible for promoting COVID-19 vaccine uptake to digest the mass of guidance that exists and formulate an effective locally relevant strategy. A summary of key guidelines is presented based on best practice guidance.
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    Journal Title
    International Journal of Environmental Research and Public Health
    Volume
    17
    Issue
    16
    DOI
    https://doi.org/10.3390/ijerph17165893
    Copyright Statement
    © 2020 by the authors. Licensee MDPI, Basel, Switzerland. This article is an open access article distributed under the terms and conditions of the Creative Commons Attribution (CC BY) license (http://creativecommons.org/licenses/by/4.0/), which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
    Subject
    Marketing
    Science & Technology
    Life Sciences & Biomedicine
    Environmental Sciences
    Public, Environmental & Occupational Health
    Environmental Sciences & Ecology
    Publication URI
    http://hdl.handle.net/10072/399119
    Collection
    • Journal articles

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