Socio-environmental Marketing in Developing Nations:A Comparison of African and Asian Businesses

Abstract

Socio-environmental marketing practices have increased drastically in the last decade following the rising environmental consciousness worldwide. This research examines landscaping adoption by organizations in two developing countries in Asia and Africa (namely Malaysia and Nigeria), and the key dimensions of facilitators of adoption. Factor and discriminant analyses were conducted on the data collected from these organizations. The findings of the research are that economic climate, governmental intervention, competitive development, public scrutiny, favourable management attitude and intention, relative advantage, compatibility and ease of use are important factors of socio-environmental marketing adoption by the participating firms.