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  • A Dynamic Stakeholders' Framework in a Marketing Systems Setting

    Author(s)
    Domegan, Christine
    McHugh, Patricia
    Flaherty, Tina
    Duane, Sinead
    Griffith University Author(s)
    Domegan, Christine
    Year published
    2019
    Metadata
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    Abstract
    A marketing systems approach to stakeholders has never been more important in an increasingly interconnected world. Recognising the inherent limitations of a firm-centric stakeholder stance, this paper proposes a dynamic stakeholders framework to examine the interacting nature of interrelated and interdependent stakeholder effects from a societal perspective. It presents a systemic stakeholders framework that incorporates several defining features and core propositions based on Layton’s MAS mechanisms and Coleman’s Boat. The contribution of a dynamic stakeholders’ marketing system framework is not so much in identifying or ...
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    A marketing systems approach to stakeholders has never been more important in an increasingly interconnected world. Recognising the inherent limitations of a firm-centric stakeholder stance, this paper proposes a dynamic stakeholders framework to examine the interacting nature of interrelated and interdependent stakeholder effects from a societal perspective. It presents a systemic stakeholders framework that incorporates several defining features and core propositions based on Layton’s MAS mechanisms and Coleman’s Boat. The contribution of a dynamic stakeholders’ marketing system framework is not so much in identifying or defining the appropriate marketing mechanisms at work but in understanding the continuous feedback nature of the macro-micro-macro everyday dynamics which stakeholders listen to, learn about and leverage to act, react and interact.
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    Journal Title
    Journal of Macromarketing
    Volume
    39
    Issue
    2
    DOI
    https://doi.org/10.1177/0276146719835287
    Subject
    Other Education
    Historical studies
    Social Sciences
    Business & Economics
    marketing systems
    stakeholder theory
    Publication URI
    http://hdl.handle.net/10072/399803
    Collection
    • Journal articles

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