Types of Social Media (Web 2.0) Used by Australian Allied Health Professionals to Deliver Early Twenty-First-Century Practice Promotion and Health Care

Abstract

Types of social media (Web 2.0) usage associated with eight of Australia's major allied health professions (AHPs, n = 935) were examined. Australian AHPs are interacting with Web 2.0 technologies for personal use but are failing to implement such technologies throughout their health professions to deliver health care. Australian AHPs are willing to undertake online educational courses designed to up skill them about how Web 2.0 may be used for practice promotion and health care delivery in the early twenty-first century. Participants in this study indicated that educational courses that were offered online would be the preferred mode of delivery. KEYWORDS social media, Web 2.0, e-health care, practice promotion, allied health care