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dc.contributor.authorNdubisi, Nelson Oly
dc.contributor.authorK. Malhotra, Naresh
dc.contributor.authorWah, Chan Kok
dc.date.accessioned2017-05-03T14:55:36Z
dc.date.available2017-05-03T14:55:36Z
dc.date.issued2008
dc.date.modified2011-08-12T06:22:29Z
dc.identifier.issn08961530
dc.identifier.doi10.1080/08961530802125134
dc.identifier.urihttp://hdl.handle.net/10072/40004
dc.description.abstractThe purpose of this article is to theoretically and empirically analyze relationship marketing (RM), customer satisfaction, and customer loyalty from an Asian perspective. A field survey of bank customers in Malaysia was conducted using a questionnaire. The data were factor-analyzed to determine the key dimensions of RM. The resulting dimensions were applied in the subsequent hierarchical multiple regression analysis conducted to determine the relationship between the relationship marketing dimensions (competence, communication and conflict handling), customer satisfaction, and customer loyalty.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoeng
dc.publisherRoutledge
dc.publisher.placeUnited States
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom5
dc.relation.ispartofpageto16
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of International Consumer Marketing
dc.relation.ispartofvolume21
dc.rights.retentionY
dc.subject.fieldofresearchMarketing not elsewhere classified
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode150599
dc.subject.fieldofresearchcode1505
dc.titleRelationship Marketing, Customer Satisfaction and Loyalty: A Theoretical and Empirical Analysis From an Asian Perspective
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.date.issued2008
gro.hasfulltextNo Full Text
gro.griffith.authorNdubisi, Nelson Oly OO.


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    Contains articles published by Griffith authors in scholarly journals.

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