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  • Effects of social media on residents’ attitudes to tourism: conceptual framework and research propositions

    Author(s)
    Nunkoo, R
    Gursoy, D
    Dwivedi, YK
    Griffith University Author(s)
    Nunkoo, Robin
    Year published
    2020
    Metadata
    Show full item record
    Abstract
    The pervasive influence of social media on our lives provides new opportunities to study residents’ attitudes to tourism. Even though it is now common for residents to express their opinions and read about tourism development on social media, the consequences of this for their attitudes remain to be understood. This article uses the analytical perspectives of the information society and draws from the elaboration likelihood model, the influence of presumed influence model, and the social exchange theory to develop a causal-chain framework that considers the influence of social media on residents’ attitudes to tourism. ...
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    The pervasive influence of social media on our lives provides new opportunities to study residents’ attitudes to tourism. Even though it is now common for residents to express their opinions and read about tourism development on social media, the consequences of this for their attitudes remain to be understood. This article uses the analytical perspectives of the information society and draws from the elaboration likelihood model, the influence of presumed influence model, and the social exchange theory to develop a causal-chain framework that considers the influence of social media on residents’ attitudes to tourism. Twenty-five research propositions emanate from the conceptual framework. The framework examines the direct as well as indirect influence of social media tourism messages on residents’ attitudes. It also recognizes users as the receivers and expressers of pro- as well as anti-tourism messages on social media. Our framework is theoretically inclusive, providing a reference to scholars and stimulating new ideas for future research on social media and residents’ attitudes. To the best of our knowledge, this is the first study that provides the necessary theoretical foundations and a conceptual framework to study residents’ attitudes to tourism in an information era intensified by the growth of social media.
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    Journal Title
    Journal of Sustainable Tourism
    DOI
    https://doi.org/10.1080/09669582.2020.1845710
    Note
    This publication has been entered as an advanced online version in Griffith Research Online.
    Subject
    Business and Management
    Tourism
    Human Geography
    Publication URI
    http://hdl.handle.net/10072/400451
    Collection
    • Journal articles

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