dc.contributor.author | Liyanaarachchi, Gajendra | |
dc.contributor.author | Deshpande, Sameer | |
dc.contributor.author | Weaven, Scott | |
dc.date.accessioned | 2021-01-06T00:31:38Z | |
dc.date.available | 2021-01-06T00:31:38Z | |
dc.date.issued | 2020 | |
dc.identifier.issn | 0265-2323 | |
dc.identifier.doi | 10.1108/IJBM-06-2020-0313 | |
dc.identifier.uri | http://hdl.handle.net/10072/400658 | |
dc.description.abstract | Purpose: This conceptual paper explores gaps in bank privacy protection practices and advocates for banks to integrate market-oriented (MO) approaches in their corporate digital responsibility (CDR) initiatives to minimize consumer data vulnerability. Design/methodology/approach: To apply MO in CDR, this study recommends adoption of a behavior change framework comprising of the co-creation, build and engage (CBE) model and proposes the creation of consumer segments based on generational cohort and tailoring strategies through motivation, opportunity and ability (MOA) model to manage vulnerability. Findings: The study specifies that managing consumer data vulnerability requires a unique strategy different from conventional service delivery. A holistic approach is recommended by integrating corporate digital responsibility as a pivotal element of organizational strategy and by positioning vulnerable customers as a critical stakeholder. Originality/value: The paper contributes to the research in corporate social responsibility (CSR), privacy and data vulnerability in the banking sector in two prominent ways: first, the study demonstrates the importance of MO as a premise to develop a novel version of CDR called market-oriented digital responsibility (MODR). The study considers MODR as a strategy to reposition vulnerable consumers as a key stakeholder, and, second, the study proposes an innovative set of consumer segments based on data vulnerability and introduces a data vulnerability growth model (DVGM) connecting vulnerability with age. | |
dc.description.peerreviewed | Yes | |
dc.language | English | |
dc.language.iso | eng | |
dc.publisher | Emerald Publishing Limited | |
dc.relation.ispartofjournal | International Journal of Bank Marketing | |
dc.subject.fieldofresearch | Banking, finance and investment | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearch | Strategy, management and organisational behaviour | |
dc.subject.fieldofresearchcode | 3502 | |
dc.subject.fieldofresearchcode | 3506 | |
dc.subject.fieldofresearchcode | 3507 | |
dc.subject.keywords | Social Sciences | |
dc.subject.keywords | Business & Economics | |
dc.subject.keywords | Data vulnerability | |
dc.subject.keywords | Corporate digital responsibility | |
dc.title | Market-oriented corporate digital responsibility to manage data vulnerability in online banking | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dcterms.bibliographicCitation | Liyanaarachchi, G; Deshpande, S; Weaven, S, Market-oriented corporate digital responsibility to manage data vulnerability in online banking, International Journal of Bank Marketing, 2020 | |
dc.date.updated | 2021-01-04T23:29:49Z | |
gro.description.notepublic | This publication has been entered as an advanced online version in Griffith Research Online. | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Weaven, Scott K. | |
gro.griffith.author | Deshpande, Sameer | |