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  • Place Branding as Participatory Governance? An Interdisciplinary Case Study of Tasmania, Australia

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    Ripoll Gonzalez427883-Published.pdf (138.9Kb)
    Author(s)
    Gonzalez, Laura Ripoll
    Gale, Fred
    Griffith University Author(s)
    Ripoll Gonzalez, Laura
    Year published
    2020
    Metadata
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    Abstract
    Research in both public administration and place development has identified a need to develop more participatory approaches to governing cities and regions. Scholars have identified place branding as one of several potential policy instruments to enable more participatory place development. Recently, academics working in diverse disciplines, including political studies, public administration, and regional development have suggested that an alternative, bottom-up, more participatory approach to place branding could be employed. Such an interdisciplinary approach would use iterative communication exchanges within a network of ...
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    Research in both public administration and place development has identified a need to develop more participatory approaches to governing cities and regions. Scholars have identified place branding as one of several potential policy instruments to enable more participatory place development. Recently, academics working in diverse disciplines, including political studies, public administration, and regional development have suggested that an alternative, bottom-up, more participatory approach to place branding could be employed. Such an interdisciplinary approach would use iterative communication exchanges within a network of diverse stakeholders including residents to better foster stakeholder participation, contribute to sustainable development, and deliver substantive social justice and increased citizen satisfaction. Building on this research and using an exploratory, qualitative, case-study methodology, our aim was to observe and analyze such interactions and communicative exchanges in practice. Drawing on the experience of the Australian state of Tasmania, we studied stakeholder reactions to the participatory place branding approach. We found that although participants were initially skeptical and identified many barriers to implementing participatory place branding, they simultaneously became excited by its possibilities and able to identify how many of the barriers could be transcended.
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    Journal Title
    Sage Open
    Volume
    10
    Issue
    2
    DOI
    https://doi.org/10.1177/2158244020923368
    Copyright Statement
    © The Author(s) 2020. This article is distributed under the terms of the Creative Commons Attribution 4.0 License (https://creativecommons.org/licenses/by/4.0/) which permits any use, reproduction and distribution of the work without further permission provided the original work is attributed as specified on the SAGE and Open Access pages (https://us.sagepub.com/en-us/nam/open-access-at-sage).
    Subject
    Curriculum and Pedagogy
    Sociology
    Other Studies in Human Society
    Social Sciences
    Social Sciences, Interdisciplinary
    participatory governance
    place branding
    Publication URI
    http://hdl.handle.net/10072/400684
    Collection
    • Journal articles

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