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  • Grit: the good, the bad and the ugly

    Author(s)
    Arli, Denni
    Tjiptono, Fandy
    Tkaczynski, Aaron
    Bakpayev, Marat
    Griffith University Author(s)
    Arli, Denni
    Year published
    2020
    Metadata
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    Abstract
    Purpose The concept of grit has been receiving increased attention in recent years. Grit is a trait that enables individuals to persevere while facing challenges and obstacles in life, sometimes “winning at any cost”. The purpose of the study is to understand how ethical views may vary among different groups of people segmented on grittiness. Our key argument is that grittier segment is more inclined towards Machiavellian factors (amorality, desire for control, desire for status, distrust of others) and materialism. Design/methodology/approach Data derived from self-administered questionnaires completed by convenience ...
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    Purpose The concept of grit has been receiving increased attention in recent years. Grit is a trait that enables individuals to persevere while facing challenges and obstacles in life, sometimes “winning at any cost”. The purpose of the study is to understand how ethical views may vary among different groups of people segmented on grittiness. Our key argument is that grittier segment is more inclined towards Machiavellian factors (amorality, desire for control, desire for status, distrust of others) and materialism. Design/methodology/approach Data derived from self-administered questionnaires completed by convenience samples of Indonesians living in Daerah Istimewa Yogyakarta (DIY), a region commonly considered as the miniature of Indonesia. Turning to market segmentation tools (n = 467), we first segment people based on their level of grittiness and, subsequently, investigate each segment's perception towards various Machiavellian factors (amorality, desire for control, distrust of others) and materialistic attitudes. Findings The study identified three segments of grittiness: The Least Gritty (the Good), The More Gritty (the Bad) and The Most Gritty (the Ugly). The results of this study showed the dark side of grit. Individuals with higher grit traits are more likely to behave unethically which could be referred to as “bad” and “ugly”. To help them succeed, cheating and lying are more likely considered acceptable by gritty individuals compared to less gritty “good” individuals. Practical implications Merely focussing on grit–be it grit promotion or training–may produce individuals who achieve success at all costs and disregard ethical values. An implication from the study is not to discourage developing grit in individuals but instead to add and emphasise ethical components. This implication is especially critical for educators and managers developing grit as a part of their activities. Originality/value The results of this study will have important theoretical implications and managerial implications educators balancing the consequences of teaching grit, but also for managers interested in understanding employees' level of grit within their workplaces along with ethical considerations.
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    Journal Title
    Asia Pacific Journal of Marketing and Logistics
    DOI
    https://doi.org/10.1108/APJML-04-2020-0271
    Note
    This publication has been entered as an advanced online version in Griffith Research Online.
    Subject
    Marketing
    Tourism
    Transportation and Freight Services
    Social Sciences
    Business & Economics
    Grit
    Machiavellian
    Publication URI
    http://hdl.handle.net/10072/400713
    Collection
    • Journal articles

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