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dc.contributor.authorWickham, Mark
dc.contributor.authorO'Donohue, Wayne
dc.contributor.authorHanson, Dallas
dc.contributor.editorMs Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharma
dc.date.accessioned2017-05-03T11:13:44Z
dc.date.available2017-05-03T11:13:44Z
dc.date.issued2008
dc.date.modified2011-08-16T07:29:48Z
dc.identifier.urihttp://hdl.handle.net/10072/40073
dc.description.abstractIn Australia, as elsewhere in the Western world, firms are faced with the challenge of recruiting, retaining and motivating quality human resources from increasingly competitive labour markets. One response to this challenge has manifest in firms attempting to position themselves as 'Employers of Choice' (EOC) in their relevant industries. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory - the 'extended marketing-mix' concept - to the management of the employment relationship.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.format.extent150369 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglish
dc.language.isoeng
dc.publisherANZMAC
dc.publisher.placeSydney, Australia
dc.publisher.urihttp://www.anzmac.org/conference_archive/2008/
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofconferencename2008 ANZMAC Conference
dc.relation.ispartofconferencetitleProceedings of the 2008 ANZMAC Conference
dc.relation.ispartofdatefrom2008-12-01
dc.relation.ispartofdateto2008-12-03
dc.relation.ispartoflocationSydney, Australia
dc.rights.retentionY
dc.subject.fieldofresearchHuman Resources Management
dc.subject.fieldofresearchcode150305
dc.titleConceptualising the employment value proposition: The role of the extended marketing mix
dc.typeConference output
dc.type.descriptionE1 - Conferences
dc.type.codeE - Conference Publications
gro.rights.copyright© The Author(s) 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors.
gro.date.issued2008
gro.hasfulltextFull Text
gro.griffith.authorO'Donohue, Wayne A.


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