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dc.contributor.authorWickham, Marken_US
dc.contributor.authorO'Donohue, Wayneen_US
dc.contributor.authorHanson, Dallasen_US
dc.contributor.editorMs Daniela Spanjaard, Dr Sara Denize and Dr Neeru Sharmaen_US
dc.date.accessioned2017-04-24T08:05:45Z
dc.date.available2017-04-24T08:05:45Z
dc.date.issued2008en_US
dc.date.modified2011-08-16T07:29:48Z
dc.identifier.urihttp://hdl.handle.net/10072/40073
dc.identifier.urihttp://www.anzmac2008.org/_Proceedings/Index.htmlen_AU
dc.description.abstractIn Australia, as elsewhere in the Western world, firms are faced with the challenge of recruiting, retaining and motivating quality human resources from increasingly competitive labour markets. One response to this challenge has manifest in firms attempting to position themselves as 'Employers of Choice' (EOC) in their relevant industries. In order to contribute to that ongoing debate, this paper explores the application of a key element in marketing theory - the 'extended marketing-mix' concept - to the management of the employment relationship.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.format.extent150369 bytes
dc.format.mimetypeapplication/pdf
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherANZMACen_US
dc.publisher.placeSydney, Australiaen_US
dc.publisher.urihttp://www.anzmac.org/Default.aspx?page=2080en_AU
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofconferencename2008 ANZMAC Conferenceen_US
dc.relation.ispartofconferencetitleProceedings of the 2008 ANZMAC Conferenceen_US
dc.relation.ispartofdatefrom2008-12-01en_US
dc.relation.ispartofdateto2008-12-03en_US
dc.relation.ispartoflocationSydney, Australiaen_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchHuman Resources Managementen_US
dc.subject.fieldofresearchcode150305en_US
dc.titleConceptualising the employment value proposition: The role of the extended marketing mixen_US
dc.typeConference outputen_US
dc.type.descriptionE1 - Conference Publications (HERDC)en_US
dc.type.codeE - Conference Publicationsen_US
gro.rights.copyrightCopyright remains with the authors 2008. The attached file is reproduced here in accordance with the copyright policy of the publisher. For information about this conference please refer to the conference's website or contact the authors.en_AU
gro.date.issued2008
gro.hasfulltextFull Text


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    Contains papers delivered by Griffith authors at national and international conferences.

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