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dc.contributor.authorFilo, Kevin
dc.contributor.authorFechner, David
dc.contributor.authorInoue, Yuhei
dc.date.accessioned2021-02-22T22:31:55Z
dc.date.available2021-02-22T22:31:55Z
dc.date.issued2020
dc.identifier.issn0888-4773
dc.identifier.doi10.1123/jsm.2019-0253
dc.identifier.urihttp://hdl.handle.net/10072/400925
dc.description.abstractFundraising for a charity sport event (CSE) is a critical and challenging aspect of the event experience. CSE participants (i.e., CSE fundraisers) must engage with their network of friends, family, and colleagues (i.e., CSE donors) to solicit donations. A better understanding of CSE donor motives can translate to more effective fundraising among participants, which could be applicable to other peer-to-peer and sport-based fundraising initiatives. The researchers explored the factors driving CSE donors to contribute on behalf of CSE participants. Eight mechanisms driving charitable giving provided the theoretical framework. Semistructured interviews (N = 24) were conducted with individuals who had donated to a CSE participant within the previous 12 months. Four themes emerged: feel good factor, perceived efficacy of donations, inspired by youth, and affinity for the participant. With these themes in mind, CSE managers may implement school outreach programs and testimonials from donors to achieve positive fundraising outcomes.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherHuman Kinetics
dc.relation.ispartofpagefrom488
dc.relation.ispartofpageto499
dc.relation.ispartofissue5
dc.relation.ispartofjournalJournal of Sport Management
dc.relation.ispartofvolume34
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.keywordsSocial Sciences
dc.subject.keywordsScience & Technology
dc.subject.keywordsLife Sciences & Biomedicine
dc.subject.keywordsHospitality, Leisure, Sport & Tourism
dc.titleThe Donors Supporting Charity Sport Event Participants: An Exploration of the Factors Driving Donations
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationFilo, K; Fechner, D; Inoue, Y, The Donors Supporting Charity Sport Event Participants: An Exploration of the Factors Driving Donations, Journal of Sport Management, 2020, 34 (5), pp. 488-499
dc.date.updated2021-01-12T04:36:27Z
dc.description.versionAccepted Manuscript (AM)
gro.rights.copyright© 2020 Human Kinetics. This is the author-manuscript version of this paper. Reproduced in accordance with the copyright policy of the publisher. Please refer to the journal website for access to the definitive, published version.
gro.hasfulltextFull Text
gro.griffith.authorFechner, David
gro.griffith.authorFilo, Kevin R.


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