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dc.contributor.authorSathye, M
dc.contributor.authorPrasad, B
dc.contributor.authorSharma, D
dc.contributor.authorSharma, P
dc.contributor.authorSathye, S
dc.date.accessioned2021-01-15T01:20:19Z
dc.date.available2021-01-15T01:20:19Z
dc.date.issued2017
dc.identifier.isbn9781522525998
dc.identifier.doi10.4018/978-1-5225-2599-8.ch027
dc.identifier.urihttp://hdl.handle.net/10072/401133
dc.description.abstractWhile mobile phones are making significant inroads in many developing countries, little is known about the institutional drivers, policy barriers and industry challenges that affect their use for business growth of micro- enterprises. The authors address this gap. After conducting semi-structured interviews of 74 women-owned micro entrepreneurs and ten key informants from the government and industry in Fiji, the authors found that appropriate policy framework, supporting infrastructure and appropriate ecosystem are required for rapid uptake of mobile value added services by women-owned micro entrepreneurs. They contribute by proposing a revised technology adoption framework as well as the four shackles theory of women micro entrepreneurs' empowerment and emancipation. The authors also highlight the policy initiatives necessary to accelerate the growth of women-owned micro enterprises by mobile value added services which could also guide other developing and emerging economies.
dc.publisherIGI Global
dc.relation.ispartofbooktitleMobile Commerce: Concepts, Methodologies, Tools, and Applications
dc.relation.ispartofchapter27
dc.relation.ispartofchapternumbers72
dc.relation.ispartofpagefrom517
dc.relation.ispartofpageto531
dc.relation.ispartofvolume2
dc.subject.fieldofresearchInformation systems
dc.subject.fieldofresearchcode4609
dc.titleMobile value added services in Fiji: Institutional drivers, industry challenges, and adoption by women micro entrepreneurs
dc.typeBook chapter
dc.type.descriptionB2 - Chapters (Other)
dcterms.bibliographicCitationSathye, M; Prasad, B; Sharma, D; Sharma, P; Sathye, S, Mobile value added services in Fiji: Institutional drivers, industry challenges, and adoption by women micro entrepreneurs, Mobile Commerce: Concepts, Methodologies, Tools, and Applications, 2017, 2, pp. 517-531
dc.date.updated2021-01-15T01:08:34Z
gro.hasfulltextNo Full Text
gro.griffith.authorSharma, Parmendra P.


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