dc.contributor.author | Khalil, M | |
dc.contributor.author | Septianto, F | |
dc.contributor.author | Lang, B | |
dc.contributor.author | Northey, G | |
dc.date.accessioned | 2021-02-01T00:36:02Z | |
dc.date.available | 2021-02-01T00:36:02Z | |
dc.date.issued | 2021 | |
dc.identifier.issn | 0969-6989 | |
dc.identifier.doi | 10.1016/j.jretconser.2021.102470 | |
dc.identifier.uri | http://hdl.handle.net/10072/401586 | |
dc.description.abstract | Food waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent research on the influences of numerical precision on consumer decision making, the present research tests the ‘match-up’ effects between numerical precision and message framing on consumer awareness of food waste issues. Two experimental studies (Ntotal = 799) show that more (vs. less) precise numerical information can increase consumer awareness of food waste issues when combined with a loss message framing, whereas less (vs. more) precise numerical information is more effective when combined with a gain message framing. This research also examines the role of time availability as a boundary condition, such that when perceptions of time availability is heightened or reduced, the predicted effects are attenuated. Theoretical and managerial implications are discussed. | |
dc.description.peerreviewed | Yes | |
dc.language | en | |
dc.publisher | Elsevier BV | |
dc.relation.ispartofpagefrom | 102470 | |
dc.relation.ispartofjournal | Journal of Retailing and Consumer Services | |
dc.relation.ispartofvolume | 60 | |
dc.subject.fieldofresearch | Marketing | |
dc.subject.fieldofresearchcode | 3506 | |
dc.title | The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues | |
dc.type | Journal article | |
dc.type.description | C1 - Articles | |
dcterms.bibliographicCitation | Khalil, M; Septianto, F; Lang, B; Northey, G, The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues, Journal of Retailing and Consumer Services, 2021, 60, pp. 102470 | |
dc.date.updated | 2021-01-30T23:36:04Z | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Northey, Gavin | |