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dc.contributor.authorKhalil, M
dc.contributor.authorSeptianto, F
dc.contributor.authorLang, B
dc.contributor.authorNorthey, G
dc.date.accessioned2021-02-01T00:36:02Z
dc.date.available2021-02-01T00:36:02Z
dc.date.issued2021
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2021.102470
dc.identifier.urihttp://hdl.handle.net/10072/401586
dc.description.abstractFood waste has become a pressing problem in the world, leading to a range of economic, social, and environmental issues. As a result, there are increasing calls to develop effective messages that can increase consumer awareness of food waste and its negative impacts. Drawing upon a recent research on the influences of numerical precision on consumer decision making, the present research tests the ‘match-up’ effects between numerical precision and message framing on consumer awareness of food waste issues. Two experimental studies (Ntotal = 799) show that more (vs. less) precise numerical information can increase consumer awareness of food waste issues when combined with a loss message framing, whereas less (vs. more) precise numerical information is more effective when combined with a gain message framing. This research also examines the role of time availability as a boundary condition, such that when perceptions of time availability is heightened or reduced, the predicted effects are attenuated. Theoretical and managerial implications are discussed.
dc.description.peerreviewedYes
dc.languageen
dc.publisherElsevier BV
dc.relation.ispartofpagefrom102470
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume60
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.titleThe interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationKhalil, M; Septianto, F; Lang, B; Northey, G, The interactive effect of numerical precision and message framing in increasing consumer awareness of food waste issues, Journal of Retailing and Consumer Services, 2021, 60, pp. 102470
dc.date.updated2021-01-30T23:36:04Z
gro.hasfulltextNo Full Text
gro.griffith.authorNorthey, Gavin


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