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dc.contributor.authorAlsalem, A
dc.contributor.authorQuach, S
dc.date.accessioned2021-02-12T03:20:49Z
dc.date.available2021-02-12T03:20:49Z
dc.date.issued2020
dc.identifier.isbn9780367548179en_US
dc.identifier.doi10.4324/9781003090717-2en_US
dc.identifier.urihttp://hdl.handle.net/10072/402064
dc.description.abstractThis chapter discusses and delineates the underlying mechanisms of individuals’ attitudes and intentions to sign donor cards. This chapter aims to explore factors that inhibit (i.e. barriers) potential donors from donating and to understand how organ donation can be marketed successfully to increase the registration rate. This study applied a quantitative method and the data were collected from a convenience sample via an online questionnaire. A total of 954 usable surveys were collected. Structural equation modelling (SEM) technique was used to test the hypothesised relationships. To counter the significant relationship between perceived risks of organ donation and attitudes, it is critical that irrational fears or misconceptions about organ procurement and transplantation are alleviated. This chapter guides government policymakers, social marketing practitioners and educationalists to target communication and promote an expansion in organ donation by developing more audience-oriented programs.en_US
dc.description.peerreviewedYesen_US
dc.publisherRoutledgeen_US
dc.relation.ispartofbooktitleTransforming Relationship Marketing: Strategies and Business Models in the Digital Ageen_US
dc.relation.ispartofchapter2en_US
dc.relation.ispartofchapternumbers10en_US
dc.relation.ispartofpagefrom24en_US
dc.relation.ispartofpageto42en_US
dc.subject.fieldofresearchMarketingen_US
dc.subject.fieldofresearchcode1505en_US
dc.titleRisks and barriers towards organ donation: Strategies to move forward from relationship marketing perspectivesen_US
dc.typeBook chapteren_US
dc.type.descriptionB1 - Chaptersen_US
dcterms.bibliographicCitationAlsalem, A; Quach, S, Risks and barriers towards organ donation: Strategies to move forward from relationship marketing perspectives, Transforming Relationship Marketing: Strategies and Business Models in the Digital Age, 2020, pp. 24-42en_US
dc.date.updated2021-02-12T03:16:21Z
gro.hasfulltextNo Full Text
gro.griffith.authorThaichon, Sara Q.


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