Show simple item record

dc.contributor.authorTkaczynski, Aaron
dc.contributor.authorRundle-Thiele, Sharyn
dc.contributor.authorTruong, V Dao
dc.date.accessioned2021-02-25T01:37:23Z
dc.date.available2021-02-25T01:37:23Z
dc.date.issued2020
dc.identifier.issn2211-9736en_US
dc.identifier.doi10.1016/j.tmp.2020.100740en_US
dc.identifier.urihttp://hdl.handle.net/10072/402587
dc.description.abstractTourism, whilst delivering economic benefits, can deliver environmental harm. Although several measures to mitigate tourism's environmental effects have been documented, a shared responsibility that encompasses the tourism industry and tourists themselves is needed to limit environmental damage. This paper demonstrates how social marketing can be applied to gain insights that can be used by the tourism industry to promote pro-environmental behaviours of targeted tourists to contribute positively to the environment. Social benchmarks that were applied resulted in the identification of two segments, one of which was examined in more detail using a follow-up interview format to gain insights for intervention planning, design and implementation. Implications for the role that tourism may play in delivering changes that benefit our planet are outlined and opportunities for future research are provided.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherElsevieren_US
dc.relation.ispartofpagefrom100740en_US
dc.relation.ispartofjournalTourism Management Perspectivesen_US
dc.relation.ispartofvolume36en_US
dc.subject.fieldofresearchTourismen_US
dc.subject.fieldofresearchcode1506en_US
dc.subject.keywordsSocial Sciencesen_US
dc.subject.keywordsHospitality, Leisure, Sport & Tourismen_US
dc.subject.keywordsManagementen_US
dc.subject.keywordsSocial Sciences - Other Topicsen_US
dc.subject.keywordsBusiness & Economicsen_US
dc.titleInfluencing tourists' pro-environmental behaviours: A social marketing applicationen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dcterms.bibliographicCitationTkaczynski, A; Rundle-Thiele, S; Truong, VD, Influencing tourists' pro-environmental behaviours: A social marketing application, Tourism Management Perspectives, 2020, 36, pp. 100740en_US
dc.date.updated2021-02-25T01:35:22Z
gro.hasfulltextNo Full Text
gro.griffith.authorRundle-Thiele, Sharyn


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record