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  • Hotel service convergence innovation

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    Embargoed until: 2022-08-01
    File version
    Accepted Manuscript (AM)
    Author(s)
    Li, Meiyun
    Hsiao, Aaron
    Ma, Emily Jintao
    Li, Shang-Jen
    Griffith University Author(s)
    Hsiao, Aaron A.
    Year published
    2021
    Metadata
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    Abstract
    Industry convergence has taken place in many different fields, making it a hot research topic. There are studies on industry convergence in the manufacturing industry, the food and pharmaceutical industries, and between manufacturing and services industries. The hospitality industry provides lodging and catering services, which provides a great platform to integrate multiple industries in order to enhance customer experience. However, there has been little focus on industry convergence in the hospitality or hotel industries. Therefore, a better understanding of service convergence innovation from both a systematic and a ...
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    Industry convergence has taken place in many different fields, making it a hot research topic. There are studies on industry convergence in the manufacturing industry, the food and pharmaceutical industries, and between manufacturing and services industries. The hospitality industry provides lodging and catering services, which provides a great platform to integrate multiple industries in order to enhance customer experience. However, there has been little focus on industry convergence in the hospitality or hotel industries. Therefore, a better understanding of service convergence innovation from both a systematic and a holistic perspective are needed. The result showed that in order to form effective mechanisms for coordination and integration of service, it was necessary to use systematic digital information technology, which could transfer practical experience into a standardized demonstrable learning database system. The implication of this study is that the illustrations on the factors as well as contexts to foster service convergence practices could facilitate managerial endeavors by hospitality business professionals. Appropriate incentive mechanisms which leverage as well as motivate partnership endeavors should be the core aligning individuals and organization goal instead of imposing regulative order.
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    Journal Title
    Journal of Global Scholars of Marketing Science
    DOI
    https://doi.org/10.1080/21639159.2020.1808848
    Copyright Statement
    This is an Author's Accepted Manuscript of an article published in Journal of Global Scholars of Marketing Science, 01 Feb 2021, copyright Taylor & Francis, available online at: https://doi.org/10.1080/21639159.2020.1808848
    Note
    This publication has been entered as an advanced online version in Griffith Research Online.
    Subject
    Tourism
    Marketing
    Social Sciences
    Business & Economics
    Service convergence
    innovation
    Publication URI
    http://hdl.handle.net/10072/402771
    Collection
    • Journal articles

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