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dc.contributor.authorWeaver, Daviden_US
dc.contributor.authorLawton, Lauraen_US
dc.date.accessioned2017-05-03T13:21:28Z
dc.date.available2017-05-03T13:21:28Z
dc.date.issued2011en_US
dc.date.modified2011-08-24T07:14:49Z
dc.identifier.issn10548408en_US
dc.identifier.doi10.1080/10548408.2011.535440en_AU
dc.identifier.urihttp://hdl.handle.net/10072/40284
dc.description.abstractThis is the first study to investigate the source of visitor first awareness of a low profile attraction. Questionnaire responses from 976 walk-in visitors to South Carolina's Francis Beidler Forest reveal word of mouth (WOM) as the most important source, followed by regionally placed brochures and local highway signage. Sample segmentation indicated that local residents are more likely to experience habitual exposure based on routine travel and newspaper subscriptions, while visitors from other parts of South Carolina exhibit social exposure as indicated by a much higher rate of WOM citation. Out of state and international visitors are more likely to experience opportunistic exposure through encounters with tourism publications and with brochures encountered at state welcome centers and in accommodations or attractions in the greater Charleston area.en_US
dc.description.peerreviewedYesen_US
dc.description.publicationstatusYesen_AU
dc.languageEnglishen_US
dc.language.isoen_AU
dc.publisherRoutledgeen_US
dc.publisher.placeUnited Kingdomen_US
dc.relation.ispartofstudentpublicationNen_AU
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto12en_US
dc.relation.ispartofissue1en_US
dc.relation.ispartofjournalJournal of Travel & Tourism Marketingen_US
dc.relation.ispartofvolume28en_US
dc.rights.retentionYen_AU
dc.subject.fieldofresearchTourism Marketingen_US
dc.subject.fieldofresearchcode150604en_US
dc.titleInformation sources for visitors' first awareness of a low profile attractionen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Peer Reviewed (HERDC)en_US
dc.type.codeC - Journal Articlesen_US
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Managementen_US
gro.date.issued2011
gro.hasfulltextNo Full Text


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