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dc.contributor.authorWeaver, David B
dc.contributor.authorLawton, Laura J
dc.date.accessioned2017-05-03T13:21:28Z
dc.date.available2017-05-03T13:21:28Z
dc.date.issued2011
dc.date.modified2011-08-24T07:14:49Z
dc.identifier.issn1054-8408
dc.identifier.doi10.1080/10548408.2011.535440
dc.identifier.urihttp://hdl.handle.net/10072/40284
dc.description.abstractThis is the first study to investigate the source of visitor first awareness of a low profile attraction. Questionnaire responses from 976 walk-in visitors to South Carolina's Francis Beidler Forest reveal word of mouth (WOM) as the most important source, followed by regionally placed brochures and local highway signage. Sample segmentation indicated that local residents are more likely to experience habitual exposure based on routine travel and newspaper subscriptions, while visitors from other parts of South Carolina exhibit social exposure as indicated by a much higher rate of WOM citation. Out of state and international visitors are more likely to experience opportunistic exposure through encounters with tourism publications and with brochures encountered at state welcome centers and in accommodations or attractions in the greater Charleston area.
dc.description.peerreviewedYes
dc.description.publicationstatusYes
dc.languageEnglish
dc.language.isoen_AU
dc.publisherRoutledge
dc.publisher.placeUnited Kingdom
dc.relation.ispartofstudentpublicationN
dc.relation.ispartofpagefrom1
dc.relation.ispartofpageto12
dc.relation.ispartofissue1
dc.relation.ispartofjournalJournal of Travel & Tourism Marketing
dc.relation.ispartofvolume28
dc.rights.retentionY
dc.subject.fieldofresearchTourism Marketing
dc.subject.fieldofresearchCommercial Services
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode150604
dc.subject.fieldofresearchcode1504
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleInformation sources for visitors' first awareness of a low profile attraction
dc.typeJournal article
dc.type.descriptionC1 - Articles
dc.type.codeC - Journal Articles
gro.facultyGriffith Business School, Department of Tourism, Sport and Hotel Management
gro.date.issued2011
gro.hasfulltextNo Full Text
gro.griffith.authorWeaver, David B.
gro.griffith.authorLawton, Laura J.


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