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dc.contributor.authorAmarasinghe, H
dc.contributor.authorWarnakulasuriya, S
dc.contributor.authorJohnson, NW
dc.date.accessioned2021-03-07T23:20:06Z
dc.date.available2021-03-07T23:20:06Z
dc.date.issued2021
dc.identifier.issn2212-4268en_US
dc.identifier.doi10.1016/j.jobcr.2021.01.013en_US
dc.identifier.urihttp://hdl.handle.net/10072/402877
dc.description.abstractIntroduction: The present study evaluated a national social marketing campaign (SMC) conducted in 2008, with the ultimate aim of improving control of oral cancer in Sri Lanka. The approach was based on our published Risk Factor Model (RFM). Methods: Social marketing tools were developed to educate the public on the major risk factors for oral cancer. A cross-sectional community-based cluster survey was carried out in 2013 by interviewing 491 citizens >25 years of age to assess any improvements to the level of disease awareness in the community. Changes in the number of case presentations were obtained from registrations at Government Hospital Dental Clinics (GHDC) from the year 2008–2015. Results: A random sample of 491 members of the public was interviewed in 2013. Most (93%) were aware of oral cancer; but only 45.4% of oral potentially malignant disorders (OPMD). Statistically significant improvements were observed on awareness of oral cancer and OPMD and of the risk factors for oral cancer. A marked increase in the detection of oral leukoplakia and of oral cancer occurred in the GHDC surveillance system in the years 2012 and 2013, at the time the SMC campaign was implemented. Conclusion: The improvement in public awareness of oral cancer and of its major risk factors, and the changed public behavior seen in the increased attendance at healthcare facilities for mouth examination, may be attributed, at least in part, to our SMC. Such Risk Factor-based approaches to social marketing are proposed for control of oral cancer.en_US
dc.description.peerreviewedYesen_US
dc.languageenen_US
dc.publisherElsevier BVen_US
dc.relation.ispartofpagefrom204en_US
dc.relation.ispartofpageto208en_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalJournal of Oral Biology and Craniofacial Researchen_US
dc.relation.ispartofvolume11en_US
dc.titleEvaluation of a social marketing campaign for the early detection of oral potentially malignant disorders and oral cancer: Sri Lankan experienceen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dcterms.bibliographicCitationAmarasinghe, H; Warnakulasuriya, S; Johnson, NW, Evaluation of a social marketing campaign for the early detection of oral potentially malignant disorders and oral cancer: Sri Lankan experience, Journal of Oral Biology and Craniofacial Research, 2021, 11 (2), pp. 204-208en_US
dcterms.licensehttps://creativecommons.org/licenses/by-nc-nd/4.0/en_US
dc.date.updated2021-03-05T05:12:00Z
dc.description.versionAccepted Manuscript (AM)en_US
gro.rights.copyright© 2021 Craniofacial Research Foundation. Published by Elsevier B.V. All rights reserved. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.en_US
gro.hasfulltextFull Text
gro.griffith.authorJohnson, Newell W.


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