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  • Factors Influencing Bike Purchase Decisions: A Study of Consumers in Bangladesh

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    Author(s)
    Ashaduzzaman, Md
    Griffith University Author(s)
    Ashaduzzaman, Md.
    Year published
    2018
    Metadata
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    Abstract
    Bangladesh is an emerging market of motorbikes. Here, poor infrastructures, highly income variation of people, large family members, different uses of bikes, and finally the emerging market of bikes stimulate the need for studying about bike users. Thus, the study is designed to take part the theoretical understanding of homogeneity of Bangladeshi consumers and its impact on bike purchasing. The results should assist marketers to know the common traits of Bangladeshi consumers who consider these in buying bikes. A conceptual homogeneity framework has been examined through the SEM with workable questionnaires. So results ...
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    Bangladesh is an emerging market of motorbikes. Here, poor infrastructures, highly income variation of people, large family members, different uses of bikes, and finally the emerging market of bikes stimulate the need for studying about bike users. Thus, the study is designed to take part the theoretical understanding of homogeneity of Bangladeshi consumers and its impact on bike purchasing. The results should assist marketers to know the common traits of Bangladeshi consumers who consider these in buying bikes. A conceptual homogeneity framework has been examined through the SEM with workable questionnaires. So results obtained prop up the conceptual framework showing that all consumers consider the factors such as exterior, convenience, performance, safety, economic aspect, attitude to mark, sale service, after sale service, and country of origin in case of bike purchasing. Marketer should, therefore, use the findings for new brand building, brand extension, market extensions of motorbikes in Bangladesh.
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    Journal Title
    South Asian Journal of Management
    Volume
    25
    Issue
    1
    Publisher URI
    http://www.sajm-amdisa.org/backissues
    Subject
    Marketing
    Accounting, Auditing and Accountability
    Business and Management
    Publication URI
    http://hdl.handle.net/10072/402943
    Collection
    • Journal articles

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