Factors Influencing Bike Purchase Decisions: A Study of Consumers in Bangladesh

Author(s)
Ashaduzzaman, Md
Griffith University Author(s)
Year published
2018
Metadata
Show full item recordAbstract
Bangladesh is an emerging market of motorbikes. Here, poor infrastructures, highly income variation of people, large family members, different uses of bikes, and finally the emerging market of bikes stimulate the need for studying about bike users. Thus, the study is designed to take part the theoretical understanding of homogeneity of Bangladeshi consumers and its impact on bike purchasing. The results should assist marketers to know the common traits of Bangladeshi consumers who consider these in buying bikes. A conceptual homogeneity framework has been examined through the SEM with workable questionnaires. So results ...
View more >Bangladesh is an emerging market of motorbikes. Here, poor infrastructures, highly income variation of people, large family members, different uses of bikes, and finally the emerging market of bikes stimulate the need for studying about bike users. Thus, the study is designed to take part the theoretical understanding of homogeneity of Bangladeshi consumers and its impact on bike purchasing. The results should assist marketers to know the common traits of Bangladeshi consumers who consider these in buying bikes. A conceptual homogeneity framework has been examined through the SEM with workable questionnaires. So results obtained prop up the conceptual framework showing that all consumers consider the factors such as exterior, convenience, performance, safety, economic aspect, attitude to mark, sale service, after sale service, and country of origin in case of bike purchasing. Marketer should, therefore, use the findings for new brand building, brand extension, market extensions of motorbikes in Bangladesh.
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View more >Bangladesh is an emerging market of motorbikes. Here, poor infrastructures, highly income variation of people, large family members, different uses of bikes, and finally the emerging market of bikes stimulate the need for studying about bike users. Thus, the study is designed to take part the theoretical understanding of homogeneity of Bangladeshi consumers and its impact on bike purchasing. The results should assist marketers to know the common traits of Bangladeshi consumers who consider these in buying bikes. A conceptual homogeneity framework has been examined through the SEM with workable questionnaires. So results obtained prop up the conceptual framework showing that all consumers consider the factors such as exterior, convenience, performance, safety, economic aspect, attitude to mark, sale service, after sale service, and country of origin in case of bike purchasing. Marketer should, therefore, use the findings for new brand building, brand extension, market extensions of motorbikes in Bangladesh.
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Journal Title
South Asian Journal of Management
Volume
25
Issue
1
Publisher URI
Subject
Marketing
Accounting, Auditing and Accountability
Business and Management