Exploring Business Models for MOOCs in Higher Education
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Author(s)
Burd, EL
Smith, SP
Reisman, S
Griffith University Author(s)
Year published
2015
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Show full item recordAbstract
Massive Open Online Courses (MOOCs) potentially challenge the traditional dominance of brick and mortar institutions as providers of quality higher education. The benefits for students include reduced education costs and global access to exclusive institution courses and instructors. However, the benefits for institutions are less clear as there is a financial overhead required to develop and deliver content that is suitable for mass student consumption. In this article we examine the opportunities that MOOCs provide and identify several different business model challenges for offering MOOCs.Massive Open Online Courses (MOOCs) potentially challenge the traditional dominance of brick and mortar institutions as providers of quality higher education. The benefits for students include reduced education costs and global access to exclusive institution courses and instructors. However, the benefits for institutions are less clear as there is a financial overhead required to develop and deliver content that is suitable for mass student consumption. In this article we examine the opportunities that MOOCs provide and identify several different business model challenges for offering MOOCs.
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Journal Title
Innovative Higher Education
Volume
40
Issue
1
Copyright Statement
© 2015 Springer Netherlands. This is an electronic version of an article published in Innovative Higher Education, 2015, 40 (1), pp. 37-49. Innovative Higher Education is available online at: http://link.springer.com/ with the open URL of your article.
Subject
Education Systems