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  • Exploring Business Models for MOOCs in Higher Education

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    Burd475310-Accepted.pdf (241.1Kb)
    File version
    Accepted Manuscript (AM)
    Author(s)
    Burd, EL
    Smith, SP
    Reisman, S
    Griffith University Author(s)
    Burd, Liz
    Year published
    2015
    Metadata
    Show full item record
    Abstract
    Massive Open Online Courses (MOOCs) potentially challenge the traditional dominance of brick and mortar institutions as providers of quality higher education. The benefits for students include reduced education costs and global access to exclusive institution courses and instructors. However, the benefits for institutions are less clear as there is a financial overhead required to develop and deliver content that is suitable for mass student consumption. In this article we examine the opportunities that MOOCs provide and identify several different business model challenges for offering MOOCs.Massive Open Online Courses (MOOCs) potentially challenge the traditional dominance of brick and mortar institutions as providers of quality higher education. The benefits for students include reduced education costs and global access to exclusive institution courses and instructors. However, the benefits for institutions are less clear as there is a financial overhead required to develop and deliver content that is suitable for mass student consumption. In this article we examine the opportunities that MOOCs provide and identify several different business model challenges for offering MOOCs.
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    Journal Title
    Innovative Higher Education
    Volume
    40
    Issue
    1
    DOI
    https://doi.org/10.1007/s10755-014-9297-0
    Copyright Statement
    © 2015 Springer Netherlands. This is an electronic version of an article published in Innovative Higher Education, 2015, 40 (1), pp. 37-49. Innovative Higher Education is available online at: http://link.springer.com/ with the open URL of your article.
    Subject
    Education Systems
    Publication URI
    http://hdl.handle.net/10072/403382
    Collection
    • Journal articles

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