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dc.contributor.authorLee, Ju-Yeon
dc.contributor.authorPalmatier, Robert W
dc.date.accessioned2021-05-31T05:05:28Z
dc.date.available2021-05-31T05:05:28Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10072/404786
dc.description.abstractA customer-centric structure enables firms not only to cultivate relational market-based resources but also to leverage those resources in alliances.en_US
dc.languageEnglishen_US
dc.publisherMarketing Science Instituteen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttps://www.msi.org/working-papers/creating-and-appropriating-alliance-value-through-customercentric-structures/en_US
dc.relation.ispartofpagefrom16en_US
dc.relation.ispartofpageto127en_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleCreating and Appropriating Alliance Value Through Customer-Centric Structures (Working paper)en_US
dc.typeReporten_US
dc.type.descriptionU1_3 - Not for profiten_US
dcterms.bibliographicCitationLee, J-Y; Palmatier, RW, Creating and Appropriating Alliance Value Through Customer-Centric Structure, 2016, pp. 16-127en_US
dc.date.updated2021-05-31T05:02:00Z
gro.hasfulltextNo Full Text
gro.griffith.authorPalmatier, Robert W.


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