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dc.contributor.authorSteinhoff, Lena
dc.contributor.authorFang, Eric
dc.contributor.authorPalmatier, Robert W
dc.contributor.authorWang, Kui
dc.date.accessioned2021-05-31T05:46:44Z
dc.date.available2021-05-31T05:46:44Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10072/404792
dc.description.abstractWhat is the most effective means to deliver loyalty rewards to contractual customers? This study examines how three loyalty reward levers - value, timing, and targeting - affect customers’ contract expansion and retention in the telecommunications industry.en_US
dc.languageEnglishen_US
dc.publisherMarketing Science Instituteen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttps://www.msi.org/working-papers/dynamic-effects-of-loyalty-rewards-for-contractual-customers/en_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto41en_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleDynamic Effects of Loyalty Rewards for Contractual Customers (Working paper)en_US
dc.typeReporten_US
dc.type.descriptionU1_3 - Not for profiten_US
dcterms.bibliographicCitationSteinhoff, L; Fang, E; Palmatier, RW; Wang, K, Dynamic Effects of Loyalty Rewards for Contractual Customers, 2016, pp. 1-41en_US
dc.date.updated2021-05-31T05:43:40Z
gro.hasfulltextNo Full Text
gro.griffith.authorPalmatier, Robert W.


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