Show simple item record

dc.contributor.authorNezami, Mehdi
dc.contributor.authorWorm, Stefan
dc.contributor.authorPalmatier, Robert W
dc.date.accessioned2021-05-31T05:50:58Z
dc.date.available2021-05-31T05:50:58Z
dc.date.issued2016
dc.identifier.urihttp://hdl.handle.net/10072/404793
dc.description.abstractMany B2B manufacturers are transitioning to services, but do they understand the performance effects of adding more service offerings? Using data on 525 manufacturers, this study looks at how service transitions affect sales growth, profitability, and cash flow volatility.en_US
dc.languageEnglishen_US
dc.publisherMarketing Science Instituteen_US
dc.publisher.placeUnited Statesen_US
dc.publisher.urihttps://www.msi.org/working-papers/dynamic-effects-of-service-transition-strategies-on-b2b-firm-value-tradeoffs-in-sales-profits-and-cash-flow/en_US
dc.relation.ispartofpagefrom1en_US
dc.relation.ispartofpageto41en_US
dc.subject.fieldofresearchMarketing not elsewhere classifieden_US
dc.subject.fieldofresearchcode150599en_US
dc.titleDynamic Effects of Service Transition Strategies on B2B Firm Value: Tradeoffs in Sales, Profits, and Cash Flowen_US
dc.typeReporten_US
dc.type.descriptionU1_3 - Not for profiten_US
dcterms.bibliographicCitationNezami, M; Worm, S; Palmatier, RW, Dynamic Effects of Service Transition Strategies on B2B Firm Value: Tradeoffs in Sales, Profits, and Cash Flow, 2016, pp. 1-41en_US
dc.date.updated2021-05-31T05:49:45Z
gro.hasfulltextNo Full Text
gro.griffith.authorPalmatier, Robert W.


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Reports
    Contains reports by Griffith authors published for government agencies, industry and other organisations.

Show simple item record