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  • Analysis of Crisis Communication by the Prime Minister of Australia during the COVID-19 Pandemic

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    Embargoed until: 2023-06-08
    File version
    Accepted Manuscript (AM)
    Author(s)
    Bernard, Natalie Reyes
    Basit, Abdul
    Sofija, Ernesta
    Phung, Hai
    Lee, Jessica
    Rutherford, Shannon
    Sebar, Bernadette
    Harris, Neil
    Phung, Dung
    Wiseman, Nicola
    Griffith University Author(s)
    Lee, Jessica
    Sofija, Ernesta
    Basit, Abdul
    Phung, Hai N.
    Rutherford, Shannon
    Sebar, Bernadette M.
    Harris, Neil D.
    Phung, Dung T.
    Wiseman, Nicola S.
    Year published
    2021
    Metadata
    Show full item record
    Abstract
    Leadership and communication capabilities of federal leaders during crises are imperative to support and guide citizens’ behaviors and emotions. We examine crisis communication delivered by the Australian Prime Minister (PM), Scott Morrison during the COVID-19 pandemic. Communication delivered over seven months starting from the first reported case of COVID-19 in Australia, was analyzed through a process of coding to identify central organizing crisis communication frames and themes and measured against eleven main themes based on principles of Crisis and Emergency Risk Communication (CERC) recommended by the WHO and US ...
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    Leadership and communication capabilities of federal leaders during crises are imperative to support and guide citizens’ behaviors and emotions. We examine crisis communication delivered by the Australian Prime Minister (PM), Scott Morrison during the COVID-19 pandemic. Communication delivered over seven months starting from the first reported case of COVID-19 in Australia, was analyzed through a process of coding to identify central organizing crisis communication frames and themes and measured against eleven main themes based on principles of Crisis and Emergency Risk Communication (CERC) recommended by the WHO and US Centers for Disease Control and Prevention. Transcripts were sourced from the PM’s official website and 91 communiques were analyzed. Key epidemiological indicators and public health measures were reviewed over timeframe to examine changes in communication over the pandemic. Findings indicated that PM Morrison included many features of CERC within his official messaging. Our analysis revealed that the original framework was limited in its scope to encompass certain messages and thus the allocation of new frames,‘public health and medical advice’ and 'assuring and commending the public and institutions', allowed for a more thorough analysis of communication during a novel global health pandemic. The temporal analysis demonstrated that the government's policy and communication temporally followed case numbers and relative threat of the virus. This study has provided an in-depth review of CERC during the first phase of the COVID-19 pandemic. New frames and themes for the current CERC framework are suggested which can be transferable to other crises in Australia and other countries.
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    Journal Title
    International Journal of Disaster Risk Reduction
    DOI
    https://doi.org/10.1016/j.ijdrr.2021.102375
    Copyright Statement
    © 2021 Elsevier. Licensed under the Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International Licence (http://creativecommons.org/licenses/by-nc-nd/4.0/) which permits unrestricted, non-commercial use, distribution and reproduction in any medium, providing that the work is properly cited.
    Note
    This publication has been entered in Griffith Research Online as an advanced online version.
    Subject
    Policy and administration
    Health services and systems
    Public health
    Human geography
    Publication URI
    http://hdl.handle.net/10072/405129
    Collection
    • Journal articles

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