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dc.contributor.authorLiyanaarachchi, Gajendra
dc.date.accessioned2021-07-02T05:09:41Z
dc.date.available2021-07-02T05:09:41Z
dc.date.issued2021
dc.identifier.issn0969-6989
dc.identifier.doi10.1016/j.jretconser.2021.102500
dc.identifier.urihttp://hdl.handle.net/10072/405622
dc.description.abstractData privacy is a threat to the future of e-commerce. Consumers face a dilemma in balancing the risks and benefits associated with online privacy, leading to a phenomenon termed the privacy paradox. The study interviewed 30 Millennials representing 13 countries using a grounded theory approach to explore the influence of national culture on the information disclosure attitude in the context of online retailing. The study presents a novel framework, Privacy Paradox Pyramid, to manage the privacy paradox through the lens of national culture, enabling retailers to segment the customers and design a tailored approach to create a competitive advantage.
dc.description.peerreviewedYes
dc.languageen
dc.publisherElsevier BV
dc.relation.ispartofpagefrom102500
dc.relation.ispartofjournalJournal of Retailing and Consumer Services
dc.relation.ispartofvolume60
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1503
dc.subject.fieldofresearchcode1505
dc.subject.fieldofresearchcode1506
dc.titleManaging privacy paradox through national culture: Reshaping online retailing strategy
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationLiyanaarachchi, G, Managing privacy paradox through national culture: Reshaping online retailing strategy, Journal of Retailing and Consumer Services, 2021, 60, pp. 102500
dc.date.updated2021-07-02T05:08:25Z
gro.hasfulltextNo Full Text
gro.griffith.authorLiyanaarachchi, Gajendra P.


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