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dc.contributor.editorThaichon, Park
dc.contributor.editorRatten, Vanessa
dc.date.accessioned2021-07-09T00:35:28Z
dc.date.available2021-07-09T00:35:28Z
dc.date.issued2021
dc.identifier.isbn9781800713499
dc.identifier.doi10.1108/9781800713482
dc.identifier.urihttp://hdl.handle.net/10072/405860
dc.description.abstractDeveloping Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms.
dc.publisherEmerald Publishing Limited
dc.relation.ispartofchapternumbers11
dc.subject.fieldofresearchBusiness and Management
dc.subject.fieldofresearchcode1503
dc.titleDeveloping Digital Marketing: Relationship Perspectives
dc.typeBook
dc.type.descriptionA3 - Books (Edited)
dcterms.bibliographicCitationDeveloping Digital Marketing: Relationship Perspectives, 2021
dc.date.updated2021-07-09T00:24:07Z
gro.hasfulltextNo Full Text
gro.griffith.authorThaichon, Park


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