dc.contributor.author | Thaichon, Park | |
dc.contributor.editor | Thaichon, Park | |
dc.contributor.editor | Ratten, Vanessa | |
dc.date.accessioned | 2021-07-09T00:35:28Z | |
dc.date.available | 2021-07-09T00:35:28Z | |
dc.date.issued | 2021 | |
dc.identifier.isbn | 9781800713499 | |
dc.identifier.doi | 10.1108/9781800713482 | |
dc.identifier.uri | http://hdl.handle.net/10072/405860 | |
dc.description.abstract | Developing Digital Marketing: Relationship Perspectives provides a holistic perspective about the role of digital marketing in the global economy, helping readers to understand the shift from traditional marketing to more novel and innovative forms. | |
dc.publisher | Emerald Publishing Limited | |
dc.relation.ispartofchapternumbers | 11 | |
dc.subject.fieldofresearch | Business and Management | |
dc.subject.fieldofresearchcode | 1503 | |
dc.title | Developing Digital Marketing: Relationship Perspectives | |
dc.type | Book | |
dc.type.description | A3 - Books (Edited) | |
dcterms.bibliographicCitation | Developing Digital Marketing: Relationship Perspectives, 2021 | |
dc.date.updated | 2021-07-09T00:24:07Z | |
gro.hasfulltext | No Full Text | |
gro.griffith.author | Thaichon, Park | |