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dc.contributor.authorDomegan, C
dc.date.accessioned2021-07-13T05:52:01Z
dc.date.available2021-07-13T05:52:01Z
dc.date.issued2021
dc.identifier.issn2468-5844
dc.identifier.doi10.1016/j.coesh.2021.100275
dc.identifier.urihttp://hdl.handle.net/10072/405906
dc.description.abstractMost people recognise that everyday life is not the same as it was with climate change, a pandemic, inequalities and more. It is a world increasingly shaped by collective as well as individual choices, decisions and behaviours. Ultimately, in this complex world, the call to action is large-scale behaviour change. In response, social marketing with its behaviour change prime directive has been expanding in experience, evidence, theories and toolkits. Social marketing critically examines the interface of human and natural systems and their interconnected dynamic forces as a powerful means of influencing behaviours for the accorded transformation and betterment of individuals, communities, society and the planet. In pursuit of green deal innovations, critical trends in social marketing embrace systems science, stakeholder engagement and digital technologies.
dc.description.peerreviewedYes
dc.languageen
dc.publisherElsevier BV
dc.relation.ispartofpagefrom100275
dc.relation.ispartofjournalCurrent Opinion in Environmental Science and Health
dc.relation.ispartofvolume23
dc.subject.fieldofresearchBusiness systems in context
dc.subject.fieldofresearchHuman resources and industrial relations
dc.subject.fieldofresearchStrategy, management and organisational behaviour
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3503
dc.subject.fieldofresearchcode3505
dc.subject.fieldofresearchcode3507
dc.subject.fieldofresearchcode3506
dc.titleSocial marketing and behavioural change in a systems setting
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationDomegan, C, Social marketing and behavioural change in a systems setting, Current Opinion in Environmental Science and Health, 2021, 23, pp. 100275
dcterms.licensehttps://creativecommons.org/licenses/by/4.0/
dc.date.updated2021-07-12T04:11:54Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© The Author(s) 2021. This is an Open Access article distributed under the terms of the Creative Commons Attribution 4.0 International License, which permits unrestricted use, distribution, and reproduction in any medium, provided the original work is properly cited.
gro.hasfulltextFull Text
gro.griffith.authorDomegan, Christine


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