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  • Engaging dog trainers in a city-wide roll-out of koala aversion skill enhancement: a social marketing program

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    Harris503067-Accepted.pdf (606.3Kb)
    File version
    Accepted Manuscript (AM)
    Author(s)
    Harris, Jessica A
    Rundle-Thiele, Sharyn
    David, Patricia
    Pang, Bo
    Griffith University Author(s)
    Harris, Jessica A.
    Rundle-Thiele, Sharyn
    Pang, Bo
    Tavares de Lima David, Patricia
    Year published
    2021
    Metadata
    Show full item record
    Abstract
    Koalas are an Australian icon, and their existence is under threat. Environmental protection efforts that centre on people are needed, ensuring the human dimension is considered in conservation efforts aiming to protect wildlife. This article reports process and outcome evaluation results for a social marketing program that aimed to reduce dog and koala interactions. This project aimed to leverage pilot study outcomes. Specifically, the program sought to embed koala aversion (the ability for a dog to avoid koalas) skills within one local government area. A total of 2013 dog owners were surveyed to assess program outcomes, ...
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    Koalas are an Australian icon, and their existence is under threat. Environmental protection efforts that centre on people are needed, ensuring the human dimension is considered in conservation efforts aiming to protect wildlife. This article reports process and outcome evaluation results for a social marketing program that aimed to reduce dog and koala interactions. This project aimed to leverage pilot study outcomes. Specifically, the program sought to embed koala aversion (the ability for a dog to avoid koalas) skills within one local government area. A total of 2013 dog owners were surveyed to assess program outcomes, with improved dog abilities observed following city-wide program implementation. Further evidence of program success was indicated in the process evaluation. Dog trainers and dog owners were satisfied, willing to recommend the program to other people, and they were willing to attend events in future. Lessons learned, implications, limitations of the current study and future directions are outlined.
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    Journal Title
    Australasian Journal of Environmental Management
    DOI
    https://doi.org/10.1080/14486563.2021.1944344
    Copyright Statement
    This is an Author's Accepted Manuscript of an article published in the Australasian Journal of Environmental Management (AJEM), 08 Jul 2021, copyright Taylor & Francis, available online at: https://doi.org/10.1080/14486563.2021.1944344
    Note
    This publication has been entered in Griffith Research Online as an advanced online version.
    Subject
    Environmental sciences
    Human society
    Science & Technology
    Life Sciences & Biomedicine
    Environmental Studies
    Environmental Sciences & Ecology
    Wildlife conservation
    Publication URI
    http://hdl.handle.net/10072/406100
    Collection
    • Journal articles

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