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dc.contributor.authorDomegan, Christine
dc.contributor.authorMcHugh, Patricia
dc.contributor.authorDevaney, Michelle
dc.contributor.authorDuane, Sinead
dc.contributor.authorHogan, Michael
dc.contributor.authorBroome, Benjamin J
dc.contributor.authorLayton, Roger A
dc.contributor.authorJoyce, John
dc.contributor.authorMazzonetto, Marzia
dc.contributor.authorPiwowarczyk, Joanna
dc.date.accessioned2021-07-21T00:34:46Z
dc.date.available2021-07-21T00:34:46Z
dc.date.issued2016
dc.identifier.issn0267-257X
dc.identifier.doi10.1080/0267257X.2016.1183697
dc.identifier.urihttp://hdl.handle.net/10072/406180
dc.description.abstractSystems thinking dominated the 2015 World Social Marketing conference with the premise that a more holistic approach takes into account all the issues at play for effective change. Augmenting the broadening social marketing literature, we contend that systems-thinking social marketing enhances the field’s conventional behavioural change with concepts of scale, causation, and iterative co-creating change processes for complex health and environmental problems. The results of our empirical Sea for Society study, a sustainable European marine ecosystem examination of what the barriers to change are and how they are interrelated, find systems-thinking social marketing offers the potential to strategically and critically reinforce, not replace, behavioural change campaigns. With systems-thinking social marketing, a coherent theory of change becomes a possibility. Orchestrating social change may become a reality.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTD
dc.relation.ispartofpagefrom1123
dc.relation.ispartofpageto1144
dc.relation.ispartofissue11-12
dc.relation.ispartofjournalJournal of Marketing Management
dc.relation.ispartofvolume32
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchcode3506
dc.subject.keywordsSocial Sciences
dc.subject.keywordsBusiness
dc.subject.keywordsManagement
dc.subject.keywordsBusiness & Economics
dc.subject.keywordsSocial marketing
dc.titleSystems-thinking social marketing: conceptual extensions and empirical investigations
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationDomegan, C; McHugh, P; Devaney, M; Duane, S; Hogan, M; Broome, BJ; Layton, RA; Joyce, J; Mazzonetto, M; Piwowarczyk, J, Systems-thinking social marketing: conceptual extensions and empirical investigations, Journal of Marketing Management, 2016, 32 (11-12), pp. 1123-1144
dc.date.updated2021-07-21T00:32:53Z
gro.hasfulltextNo Full Text
gro.griffith.authorDomegan, Christine


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