Show simple item record

dc.contributor.authorDomegan, Christine
dc.contributor.authorMcHugh, Patricia
dc.contributor.authorDevaney, Michelle
dc.contributor.authorDuane, Sinead
dc.contributor.authorHogan, Michael
dc.contributor.authorBroome, Benjamin J
dc.contributor.authorLayton, Roger A
dc.contributor.authorJoyce, John
dc.contributor.authorMazzonetto, Marzia
dc.contributor.authorPiwowarczyk, Joanna
dc.date.accessioned2021-07-21T00:34:46Z
dc.date.available2021-07-21T00:34:46Z
dc.date.issued2016
dc.identifier.issn0267-257Xen_US
dc.identifier.doi10.1080/0267257X.2016.1183697en_US
dc.identifier.urihttp://hdl.handle.net/10072/406180
dc.description.abstractSystems thinking dominated the 2015 World Social Marketing conference with the premise that a more holistic approach takes into account all the issues at play for effective change. Augmenting the broadening social marketing literature, we contend that systems-thinking social marketing enhances the field’s conventional behavioural change with concepts of scale, causation, and iterative co-creating change processes for complex health and environmental problems. The results of our empirical Sea for Society study, a sustainable European marine ecosystem examination of what the barriers to change are and how they are interrelated, find systems-thinking social marketing offers the potential to strategically and critically reinforce, not replace, behavioural change campaigns. With systems-thinking social marketing, a coherent theory of change becomes a possibility. Orchestrating social change may become a reality.en_US
dc.description.peerreviewedYesen_US
dc.languageEnglishen_US
dc.publisherROUTLEDGE JOURNALS, TAYLOR & FRANCIS LTDen_US
dc.relation.ispartofpagefrom1123en_US
dc.relation.ispartofpageto1144en_US
dc.relation.ispartofissue11-12en_US
dc.relation.ispartofjournalJournal of Marketing Managementen_US
dc.relation.ispartofvolume32en_US
dc.subject.fieldofresearchBusiness and Managementen_US
dc.subject.fieldofresearchCommercial Servicesen_US
dc.subject.fieldofresearchMarketingen_US
dc.subject.fieldofresearchcode1503en_US
dc.subject.fieldofresearchcode1504en_US
dc.subject.fieldofresearchcode1505en_US
dc.subject.keywordsSocial Sciencesen_US
dc.subject.keywordsBusinessen_US
dc.subject.keywordsManagementen_US
dc.subject.keywordsBusiness & Economicsen_US
dc.subject.keywordsSocial marketingen_US
dc.titleSystems-thinking social marketing: conceptual extensions and empirical investigationsen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dcterms.bibliographicCitationDomegan, C; McHugh, P; Devaney, M; Duane, S; Hogan, M; Broome, BJ; Layton, RA; Joyce, J; Mazzonetto, M; Piwowarczyk, J, Systems-thinking social marketing: conceptual extensions and empirical investigations, Journal of Marketing Management, 2016, 32 (11-12), pp. 1123-1144en_US
dc.date.updated2021-07-21T00:32:53Z
gro.hasfulltextNo Full Text
gro.griffith.authorDomegan, Christine


Files in this item

FilesSizeFormatView

There are no files associated with this item.

This item appears in the following Collection(s)

  • Journal articles
    Contains articles published by Griffith authors in scholarly journals.

Show simple item record