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dc.contributor.authorThaichon, Park
dc.contributor.authorLobo, Antonio
dc.contributor.authorMitsis, Ann
dc.date.accessioned2021-07-27T04:51:09Z
dc.date.available2021-07-27T04:51:09Z
dc.date.issued2016
dc.identifier.issn1178-8933en_US
dc.identifier.doi10.14707/ajbr.160023en_US
dc.identifier.urihttp://hdl.handle.net/10072/406373
dc.description.abstractHigh-tech services providers such as Internet Service Providers (ISPs) are facing many challenges and high switching rates remain one of the top concerns. Despite significant research done in the area of switching intention in the marketing literature, customer segmentation and its relationship with switching intention appears to be overlooked. This study aims to fill this gap in the Telecommunication industry by exploring the switching intention and perceptions of different ISP customers. Data was obtained from 2,059 Internet users located in all regions of Thailand via an online survey. This study identified three major distinctive groups of ISP customers based on their Internet usagewhich were classified as light, medium and heavy users. This study also explored the differences among light, medium and heavy users in terms of age groups, employment status, gender and area of employment. The motivations associated with particular types of behaviour of each segment are also discussed.en_US
dc.description.peerreviewedYesen_US
dc.publisherAsia Business Research Groupen_US
dc.relation.ispartofissue2en_US
dc.relation.ispartofjournalAsian Journal of Business Researchen_US
dc.relation.ispartofvolume6en_US
dc.subject.fieldofresearchMarketingen_US
dc.subject.fieldofresearchAccounting, Auditing and Accountabilityen_US
dc.subject.fieldofresearchBusiness and Managementen_US
dc.subject.fieldofresearchcode1505en_US
dc.subject.fieldofresearchcode1501en_US
dc.subject.fieldofresearchcode1503en_US
dc.titleWho Stays, Who Switches: Different Segments of Internet Service Customersen_US
dc.typeJournal articleen_US
dc.type.descriptionC1 - Articlesen_US
dcterms.bibliographicCitationThaichon, P; Lobo, A; Mitsis, A, Who Stays, Who Switches: Different Segments of Internet Service Customers, Asian Journal of Business Research, 2016, 6 (2)en_US
dc.date.updated2021-07-26T04:45:57Z
dc.description.versionVersion of Record (VoR)en_US
gro.rights.copyright© 2021 Asia Business Research Corporation Limited. The attached file is reproduced here in accordance with the copyright policy of the publisher. Please refer to the journal's website for access to the definitive, published version.en_US
gro.hasfulltextFull Text
gro.griffith.authorThaichon, Park


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