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dc.contributor.authorShankar, Amit
dc.contributor.authorYadav, Rambalak
dc.contributor.authorGupta, Manish
dc.contributor.authorJebarajakirthy, Charles
dc.date.accessioned2021-08-05T03:13:26Z
dc.date.available2021-08-05T03:13:26Z
dc.date.issued2021
dc.identifier.issn1062-7375
dc.identifier.doi10.4018/JGIM.20211101.oa19
dc.identifier.urihttp://hdl.handle.net/10072/406598
dc.description.abstractBased on the cognitive-motivational-relational (CMR) theory, this study empirically investigates the mechanisms through which consumers' online engagement impacts their channel switching intention. The present study examines the mediating effects of perceived value and the ways in which these mediating effects are moderated by online risk perception. Data were collected from 428 online Indian consumers using systematic random sampling. The results of the structural and process macro analyses indicated that consumer online engagement has a significant impact on consumer online search benefits which in turn leads to webrooming intention. Also, perceived value mediated the effects of online search benefits and offline purchase benefits on webrooming intention. The results advance the theory of CMR by explaining consumer channel switching behaviour and are expected to help multi-channel retailers to identify the key drivers that help engage consumers online.
dc.description.peerreviewedYes
dc.languageEnglish
dc.publisherIGI Global
dc.relation.ispartofissue6
dc.relation.ispartofjournalJournal of Global Information Management (JGIM)
dc.relation.ispartofvolume29
dc.subject.fieldofresearchInformation systems
dc.subject.fieldofresearchLibrary and information studies
dc.subject.fieldofresearchcode4609
dc.subject.fieldofresearchcode4610
dc.subject.keywordsScience & Technology
dc.subject.keywordsInformation Science & Library Science
dc.subject.keywordsMulti-Channel Retailing
dc.subject.keywordsOnline Engagement
dc.titleHow Does Online Engagement Drive Consumers' Webrooming Intention? A Moderated-Mediation Approach
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationShankar, A; Yadav, R; Gupta, M; Jebarajakirthy, C, How Does Online Engagement Drive Consumers' Webrooming Intention? A Moderated-Mediation Approach, Journal of Global Information Management (JGIM), 2021, 29 (6)
dcterms.licensehttp://creativecommons.org/licenses/by/4.0/
dc.date.updated2021-08-05T01:39:11Z
dc.description.versionVersion of Record (VoR)
gro.rights.copyright© The Author(s) 2021. This article published as an Open Access article distributed under the terms of the Creative Commons Attribution License (http://creativecommons.org/licenses/by/4.0/) which permits unrestricted use, distribution, and production in any medium, provided the author of the original work and original publication source are properly credited.
gro.hasfulltextFull Text
gro.griffith.authorJebarajakirthy, Charles P.


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