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  • The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity: Historical nostalgia on a heritage destination's brand authenticity

    Author(s)
    Chen, X
    You, ES
    Lee, TJ
    Li, X
    Griffith University Author(s)
    Lee, Timothy J.
    Year published
    2021
    Metadata
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    Abstract
    This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism ...
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    This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism stakeholders implement policies on brand authenticity and brand attachment.
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    Journal Title
    International Journal of Tourism Research
    DOI
    https://doi.org/10.1002/jtr.2477
    Note
    This publication has been entered as an advanced online version in Griffith Research Online.
    Subject
    Marketing
    Tourism
    Publication URI
    http://hdl.handle.net/10072/406700
    Collection
    • Journal articles

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