The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity: Historical nostalgia on a heritage destination's brand authenticity
Author(s)
Chen, X
You, ES
Lee, TJ
Li, X
Griffith University Author(s)
Year published
2021
Metadata
Show full item recordAbstract
This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism ...
View more >This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism stakeholders implement policies on brand authenticity and brand attachment.
View less >
View more >This article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism stakeholders implement policies on brand authenticity and brand attachment.
View less >
Journal Title
International Journal of Tourism Research
Note
This publication has been entered as an advanced online version in Griffith Research Online.
Subject
Marketing
Tourism