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dc.contributor.authorChen, X
dc.contributor.authorYou, ES
dc.contributor.authorLee, TJ
dc.contributor.authorLi, X
dc.date.accessioned2021-08-09T04:51:56Z
dc.date.available2021-08-09T04:51:56Z
dc.date.issued2021
dc.identifier.issn1099-2340
dc.identifier.doi10.1002/jtr.2477
dc.identifier.urihttp://hdl.handle.net/10072/406700
dc.description.abstractThis article aims to examine an integrative model of historical nostalgia, brand authenticity, brand attachment, and brand equity based on the case of the Shaolin Temple, a heritage destination in China. The discussion is based on 470 responses collected from visitors to the historical place. The results demonstrate the positive mediating effect of brand authenticity and brand attachment on historical nostalgia and destination brand equity. This study contributes to the literature constructing the brand equity of heritage tourism destination by investigating the positive role of historical nostalgia. It helps heritage tourism stakeholders implement policies on brand authenticity and brand attachment.
dc.description.peerreviewedYes
dc.languageen
dc.publisherWiley
dc.relation.ispartofjournalInternational Journal of Tourism Research
dc.subject.fieldofresearchMarketing
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode3506
dc.subject.fieldofresearchcode3508
dc.titleThe influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity: Historical nostalgia on a heritage destination's brand authenticity
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationChen, X; You, ES; Lee, TJ; Li, X, The influence of historical nostalgia on a heritage destination's brand authenticity, brand attachment, and brand equity: Historical nostalgia on a heritage destination's brand authenticity, International Journal of Tourism Research, 2021
dc.date.updated2021-08-09T00:57:44Z
gro.description.notepublicThis publication has been entered as an advanced online version in Griffith Research Online.
gro.hasfulltextNo Full Text
gro.griffith.authorLee, Timothy J.


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