Retail Buyer Beliefs, Attitude, and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States
Griffith University Author(s)
MetadataShow full item record
International Marketing Review
© 2001 Emerald: Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.
Business and Management