Retail Buyer Beliefs, Attitude, and Behavior Toward Pioneer and Me-Too Follower Brands: A Comparative Study of Japan and the United States

Author(s)

Alpert, Frank

Kamins, Michael

Sakano, Tomoaki

Onzo, Naoto

Graham, John

Griffith University Author(s)

Year published

2001

Metadata

Show full item record

Journal Title

International Marketing Review

Volume

18

Issue

2

Publisher URI

https://www.emerald.com/insight/content/doi/10.1108/02651330110389990/full/html

Copyright Statement

© 2001 Emerald: Reproduced in accordance with the copyright policy of the publisher. Please refer to the publisher version for access to the definitive, published version.

Subject

Business and Management

Marketing

Tourism

Publication URI

http://hdl.handle.net/10072/4071

Collection

Journal articles