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dc.contributor.authorCoghlan, A
dc.date.accessioned2021-09-08T05:33:27Z
dc.date.available2021-09-08T05:33:27Z
dc.date.issued2021
dc.identifier.issn1472-4049
dc.identifier.doi10.1080/14724049.2021.1971240
dc.identifier.urihttp://hdl.handle.net/10072/407770
dc.description.abstractThe study of pro-environmental tourist behaviours (PEB) frequently relies on self-reported measures of intentions and/or attitudes. Issues with these approaches are reviewed and compared with quasi-experimental field studies that measure actual behaviour and are higher in external validity. The research note argues for an expansion of these studies’ contexts, the interventions used in experimental conditions and types of PEB measured as outcome variables. By way of example, a small between-subject quasi-experiment is presented, using an innovative virtual reality game developed by the author to encourage tourists’ connection with Australia's Great Barrier Reef.Passengers were presented with the game and a control condition (a VR video) on alternate days. The recorded behaviour was their selection of a thank you gift from the options, including one target PEB (conservation donations). The aim of this research note is prompt greater consideration of how we might measure actual PEBs in (eco)tourism studies.
dc.description.peerreviewedYes
dc.languageen
dc.publisherInforma UK Limited
dc.relation.ispartofjournalJournal of Ecotourism
dc.subject.fieldofresearchTourism
dc.subject.fieldofresearchcode1506
dc.titleCan ecotourism interpretation influence reef protective behaviours? Findings from a quasi-experimental field study involving a virtual reality game
dc.typeJournal article
dc.type.descriptionC1 - Articles
dcterms.bibliographicCitationCoghlan, A, Can ecotourism interpretation influence reef protective behaviours? Findings from a quasi-experimental field study involving a virtual reality game, Journal of Ecotourism, 2021
dc.date.updated2021-09-08T02:02:45Z
gro.description.notepublicThis publication has been entered in Griffith Research Online as an advanced online version.
gro.hasfulltextNo Full Text
gro.griffith.authorCoghlan, Alexandra


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