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  • The Non Nature-Based Tourists in the Tropical North

    Author(s)
    McNamara, Karen
    Coghlan, Ali
    Prideaux, Bruce
    Griffith University Author(s)
    Coghlan, Alexandra
    Year published
    2008
    Metadata
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    Abstract
    Of the five World Heritage sites in Queensland, two are located in Tropical North Queensland and provide the region with its key iconic experiences. However, not all tourists visit these sites. This paper seeks to identify the reasons why a significant number of tourists do not visit these sites. Based on a survey of departing domestic and international visitors at Cairns domestic airport throughout 2007, this study identifies the visitor segment who do not visit the region's major natural attractions. Findings indicate that 22.4% of respondents did not visit the Wet Tropics rainforest while 29.1% did not visit the Great ...
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    Of the five World Heritage sites in Queensland, two are located in Tropical North Queensland and provide the region with its key iconic experiences. However, not all tourists visit these sites. This paper seeks to identify the reasons why a significant number of tourists do not visit these sites. Based on a survey of departing domestic and international visitors at Cairns domestic airport throughout 2007, this study identifies the visitor segment who do not visit the region's major natural attractions. Findings indicate that 22.4% of respondents did not visit the Wet Tropics rainforest while 29.1% did not visit the Great Barrier Reef. The key reason for not visiting the rainforest was a lack of time (53%), also the key reason for not visiting the reef (33%), followed by having been before (21%). This study highlights the importance of on-going monitoring of trends and patterns, as the tourism industry seeks to diversify its products in a natural environment increasingly threatened from extractive industries and faced with climate change issues.
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    Conference Title
    Proceedings of 14th Asia Pacific Tourism Association Annual Conference
    Publisher URI
    http://www.hospitalitynet.org/event/3001475.html
    Subject
    Tourist Behaviour and Visitor Experience
    Publication URI
    http://hdl.handle.net/10072/40791
    Collection
    • Conference outputs

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